VENTURING ONLINE WITH HELP [Mail Today (India)]
(Mail Today (India) Via Acquire Media NewsEdge) Various online services are helping e- commerce entrepreneurs tackle the logistics of starting aventure VARIOUS online services are helping e- commerce entrepreneurs tackle the logistics of starting a ventureThe Internet is going to be the marketplace for your future purchases, or at least a large portion of it. Online retail in India is forecast to grow hundred- fold from the current ` 3,400 crore ($ 600 million) to ` 4,30,000 crore ($ 76 billion) by 2021, according Technopak Advisors, a global advisory company.
The share of online retail in total organised retail in India has been forecast to grow from 0.1 per cent now to 5.3 per cent by 2021. Online stores ship a good proportion of their products to small cities where consumers don't have brickand- mortar stores selling those products ( such as highend brands).
Though online retail is growing, Indian entrepreneurs in the space don't have it easy. Many e- commerce companies are facing challenges in attracting investors to expand their infrastructure to serve a bigger customer base and more cities.
Setting up the system for online retailing— supply chain, logistics and payments, electronic as well as cash— isn't an easy task if all of it has to be done by the ecommerce company itself.
Setting up an elaborate infrastructure and system for e- commerce requires huge investment and effort, but you can skip it. With the increase in e- commerce, many companies have started offering services such as payment collection and logistics to online retailers.
This means you can also use online marketplaces to sell your products without even having to create an online store website. Such intermediaries can help you start selling products ( or services) while focusing on your core product.
Setting up an e- commerce store is neither very hard nor very expensive. If you are not ready to take up the task of setting up an independent e- store, there are many online services that you can use to create your own branded store.
Of course, you would have to pay a fee for these services, but most of them offer free trials.
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