Digital First Media Announces Toronto Star Joining AdTaxi Alliance Network
NEW YORK, NY, Aug 19, 2013 (Marketwired via COMTEX) --
Digital First Media today announced the Toronto Star, Canada's
largest daily newspaper with the largest readership in the country,
is joining the AdTaxi Alliance Network.
"Digital First Media is extremely pleased to welcome the Toronto Star
to the AdTaxi Alliance Network. As Canada's most-read newspaper, the
Star is a marquee partner for the expansion of AdTaxi into the
Canadian market," said Kirk MacDonald, Executive Vice President of
Sales and Sales Development of Digital First Media.
The partnership features the white-labeling of AdTaxi products --
including AdTaxi Display, AdTaxi Mobile, AdTaxi Targeted Email,
AdTaxi Search Solutions, AdTaxi Social and AdTaxi Video Solutions as
well as product fulfillment, merchandising and marketing, training,
and full-time sales support.
The Toronto Star joins the Dallas Morning News' DMNmedia, Media
General, Albuquerque Journal and the Independent News and Media
Ireland as members of the Ad Taxi Alliance Network.
About Digital First Media
Digital First Media is headquartered in
New York City and jointly manages MediaNews Group and 21st Century
Media. Digital First Media reaches 61.5 million Americans each month
through more than 800 multi-platform products across 18 states.
For more information contact:
Vice President Media Relations & Employee Communications
Digital First Media
SOURCE: Digital First Media, Inc.
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