|[August 19, 2013]
Siano Partners with Sanshin - Japan's Leading Consumer Electronics Equipment Distributor
TOKYO --(Business Wire)--
Siano (News - Alert),the world's leading supplier of mobile broadcast DTV solutions,
and Sanshin Electronics, Co., Ltd., one of Japan's foremost distributors
of consumer electronics products and components, today announced the
signing of new partnership agreement. Commencing in quarter 3 2013,
Sanshin will support Siano's marketing and sales efforts in Japan with
an emphasis on Siano's line of comprehensive Mobile Digital TV (MDTV)
semiconductor and system-level products and accessories.
Sanshin bring decades of experience and expertise in Japan's
fast-growing consumer electronics market. Recognized for achievements as
a solution supplier and for providing superior service, Sanshin's team
of professionals boast strong marketing, sales, and customer support in
offices throughout the country. In addition to supporting electrical
appliance and electronics manufacturers, as a distributor, Sanshin will
help Siano promote and leverage its strong brand in Japan.
Siano is the established worldwide leader in providing integral suites
of solutions for digital broadcast TV - including state-of-the-art IC
receivers for mobile, consumer and automotive applications; drivers,
middleware and Apps for the most popular OS and platforms; and
system-level complete products, including the recently launched
WiFi (News - Alert)-based "Meron," marketed in Japan by a leading Japanese mobile
The newly-established collaboration between Siano and Sanshin defines a
shared long ter commitment from both sides. Combining both companies'
respective experience and expertise will allow Japanese device and
solution makers to enjoy the best MDTV technology available, coupled
with local customer support and service.
"Siano has a reputation for combining innovation and performance with
large tier-1 brands," says Kenji Kaneko, AVP of Sanshin. They have
proven this for nearly a decade with their receiver chips, and moreover
- with this new set of system-level products. We are confident that
marketing their full product line will accelerate the development of
Japan's mobile TV market."
"Our continued penetration of the Japanese mobile market is an important
milestone for Siano, said Alon Ironi, CEO of Siano. This market has
enormous potential with hundreds of thousands of smartphones and tablets
sold every day. We are confident that these new partnerships will help
position Siano as a leader in mobile DTV accessories in Japan."
About Sanshin Electronics
Since its founding in 1951,Sanshin Electronics Co., Ltd. has been
devoted to the sales and distribution of consumer electronics products
and components for leading tier-1 Japanese consumer electronics
manufacturers. Sanshin's customer base includes global market leaders,
Nintendo, Sony, Toshiba (News - Alert), and Sharp. Customers also include leading
Japanese newspaper publishing groups, TV and radio stations, government
offices, and academic institutions. Sanshin is publically traded on the
Tokyo Stock Exchange. For more information, visit the website at: www.sanshin.co.jp/english/index.html.
Siano is the world's leading supplier of mobile broadcast DTV solutions.
Pioneers of the multi-standard approach, Siano provides high-performance
and fast time-to-market digital TV solutions for cellular-handheld,
consumer electronics, automotive and public transportation device makers
and solution/services providers. Close partnerships with global tier-1
PC, mobile handset and home entertainment manufacturers boast a customer
base that includes Samsung, Motorola, LG, ZTE, Huawei (News - Alert), Dell, Lenovo and
many others. Headquartered in Israel, Siano has offices in the US,
China, Taiwan, Korea, Japan, and Latin America (Brazil, Argentina). For
more information, visit us at www.siano-ms.com.
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