JAL seeks to boost online ticket sales [New Straits Time (Malaysia)]
(New Straits Time (Malaysia) Via Acquire Media NewsEdge) GEORGE TOWN: JAPAN Airlines Co Ltd (JAL) is looking to double the current 10 per cent online ticket sales over the next five years by leveraging on social media.
Its vice-president for web sales and marketing, Tomohira Nishihata, said the airline, which introduced electronic booking services in 1996, is looking at the Asean region as a driver for growth.
It hopes to see a more than 20 per cent contribution to global revenues coming from online ticket sales.
"The visa-free travel for Malaysian tourists into Japan, which was recently announced, bodes well for our efforts to get more Malaysians to travel to Japan," he said recently.
JAL currently has 18 weekly flights between Kuala Lumpur and Tokyo.
"Inbound visitors into Japan now are mostly from Taiwan, South Korea and China. We are also keen to tap the Middle East market via our online sales," Nishihata said.
In a bid to strengthen its digital marketing presence, he said JAL has turned to social media such as Facebook to tap markets like Hong Kong, Taiwan, Malaysia, Singapore and India.
"We also launched 10 mobile applications last year for smartphone users and have a dedicated team driving brand engagement and customer service on Facebook," he added.
JAL announced in July that its net profit in the April to June quarter dropped 31.9 per cent to 18.33 billion yen (RM618.75 million), while its rival All Nippon Airways reported a loss on soaring fuel costs.
The airline reported sales of 294.1 billion yen, up 2.6 per cent year-on-year.
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