Sometimes you don't need those PR friends ; paternity test DAVE OWENS [South Wales Echo (UK)]
(South Wales Echo (UK) Via Acquire Media NewsEdge) WORKING in the media your email is habitually littered with press releases trumpeting some new startling piece of research that will enlighten and delight your readers - while securing those all- important vital column inches for a PR company's client.
Most of these would put the word "spurious" to shame. Despite the bulldozing delivery of copy to your inbox, the deluge continues apace. And in the world of parenting PR it appears to be monsoon season. I'm forever being bombarded with findings that delight in pointing out the perils to us of every finite piece of our paternal and maternal make-up.
It appears that we are forever under pressure; being judged on our ability to be the perfect mum or dad - to tick every box and adhere stringently to every new bit of research that sternly points out the error of our ways.
The actuality is that sometimes you can't help feeling this is just nothing but research for research's sake; a cynical collaborative attempt betwixt PR and client to trump up something so controversial and/or newsworthy it will find its way comfortably into the printed edition as a page lead or a feature spread, while racking up those allimportant online page impressions. Now, I fully comprehend the inner mechanics of the PR industry and how it grinds inexorably through the gears. Nevertheless, there is forever an element of stating the obvious or a clumsy pomposity about much of this elaborate manipulation.
Take the latest stultifying findings to drop on my electronic doormat for instance. 1. A new OnePoll study suggests that singing and dancing with children aids family bonding. 2. 78% of parents aged 36 to 54 say they're more protective of their children in the sun than their parents were with them.
3. Increasing numbers of children, some as young as six, are now being given mobile phones.
4. Latest findings have discovered that it's all too easy to let the kids lounge in front of the TV during the summer holidays.
Now call me cynical. "CYNICAL" (yeah cheers) However, isn't there an element of the wholly evident and obviously apparent about all of the above - that doesn't require some expensively assembled press campaign to enlighten me.
Sorry PR friends, those are the facts. And frankly I don't need a survey to tell me that.
We areunder ' pressure; being judged on our ability to be the perfect mum or dad
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