Boston Marketing and Media Services Firm Closes Kandessa Marketplace [Global Data Point]
(Global Data Point Via Acquire Media NewsEdge) Kandessa Digital, an inspired, sustainable consultancy, marketing and media services firm, has closed its Kandessa Marketplace concept, following the closing of its Kandessa Web+Digital publications. Together with its "informed, inspired"™ Web+Digital publications, it has reached 100,000 restaurant professionals cumulatively across the country, disseminated best practices and strategies for foodservice professionals and restaurateurs through trade publications, Restaurant News App™, as well as its Marketplace consultancy. "It's such a critical time for restaurateurs to continue to improve their operations and strengthen their brands," said Rick Zambrano, director, Kandessa Digital. "We're saddened that we can no longer support the industry with the same magnitude going forward. It has been a pleasure to learn and work with top industry leaders and experts since our start in 2009." While the challenges for restaurateurs have increased over the past few years with the need to embrace and juggle more complex forms of social engagement, content marketing and intelligence to help them compete effectively, it's also a time for opportunity.
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