Tennis|experts find fault with|Sharapova's sweet idea [Cape Times (South Africa)]
(Cape Times (South Africa) Via Acquire Media NewsEdge) LONDON: Television commentators will refuse to call Maria Sharapova by the name of her branded sweets even if she does succeed in changing her name to "Sugarpova" during the US Open, with one saying any such move would treat tennis "with contempt".
The 26-year-old former Wimbledon champion is reportedly considering changing her name to match that of her sweets business for the Grand Slam fortnight.
David Mercer, who commentates for the BBC and Eurosport, said: "I will not be saying 'Sugarpova'. It strikes me as ludicrous if we're getting to a situation where players change their names for two-week tournaments. It's treating the sport with contempt."
Barry Millns, who will commentate on the US Open for Sky, said: "I would feel uncomfortable calling her 'Sugarpova'. Where do you draw the line? What if someone decides to call themselves 'Barclays Bank' for the fortnight? It's wrong."
He continued: "I wouldn't have thought any broadcaster would allow their commentators to call her that. It's blatant product placement. If this was true and she wins the title does it go down in the record books as Maria Sugarpova?"
Tennis experts suggested the talk may just be a marketing ploy for the sweets without her ever following through. Sharapova allegedly applied to the Florida Supreme Court for a "quickie" name change, according to a report in The Times, though a spokeswoman for the court replied no application had been made to them.
The report added the idea had been cooked up between the tennis player and IMG, her management company. - The Independent
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