LiveIntent Ranks on Inc. 500 List of Fastest-Growing Private Companies in America
Aug 23, 2013 (Close-Up Media via COMTEX) --
LiveIntent has been ranked number 72 among the 2013 Inc. 500, a ranking of fast-growing private companies, joining alumni like Microsoft, Oracle, Intuit, Zappos, Clif Bar, Chobani, Zipcar, and Vizio, as well as many other companies that gained early exposure as members of the Inc. 500|5000.
According to a release, this announcement comes on the heels of a year in which the Tribeca-based start-up saw 600 percent growth in both revenue and billions of impressions driven by the rapid adoption of its technology by publishers using LiveIntent's real-time optimization platform for advertising in email. LiveIntent's publisher base includes traditional newspaper and magazine holding companies including Meredith Corp. and McClatchy as well as web-only publishers such as Interactive One.
LiveIntent reported that its technology has 'fixed email', solving one of the oldest problems facing publishers: how to monetize valuable email subscriber base, their most loyal and attentive readers. They currently power the email ad inventory management for over 300 publishers across all sectors, with reach of more than 40 million a month. Using this vast exchange, LiveIntent unlocks an opportunity for advertisers to reach their audience with real-time targeting and optimization strategies that leverage artificial intelligence, machine learning, location and device identification, and first and third party data to serve relevant messaging, direct to the inbox, on open.
Further, their latest feature, LiveIntent Custom Audience, will allow advertisers to target their best customers using an email hash across their exclusive network of newsletters, then out into web based display and across Facebook, with an opportunity in the future to expand that reach across Twitter, Amazon.com, and others as this technology continues to be adopted.
"We are honored to be among the top 100 fastest growing companies by Inc. Magazine," says Matt Keiser, CEO of LiveIntent. "Its further proof that the world is realizing email marketing is no longer about sending email."
The 2013 Inc. 500 is ranked according to percentage revenue growth when comparing 2009 to 2012. To qualify, companies must have been founded and generating revenue by March 31, 2009, and have revenue no less than $2 million in 2012. Additionally, they had to be U.S.-based, privately held, for profit, and independent. Companies on the Inc. 500 represent the top tier of the Inc. 5000, and are featured in Inc. Magazine's September issue.
LiveIntent is a provider of a real-time display ad platform for email. LiveIntent works with advertisers, publishers and agencies to provide ad optimization, DSP / trading desk and exchanges capabilities.
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