|[August 23, 2013]
Research and Markets: Set Top Box Market in India 2012-2016: In 2012, TRAI Notified That by End of 2014, a Complete Transition of Households from Analog to Digital System Should Be Done
DUBLIN --(Business Wire)--
Research and Markets (http://www.researchandmarkets.com/research/wgv7qt/set_top_box)
has announced the addition of the "Set
Top Box Market in India 2012-2016" report to their offering.
The analysts forecast the Set-Top Box (News - Alert) (STB) market in India to grow at a
CAGR of 26 percent over the period 2012-2016. One of the key factors
contributing to this market growth is the compulsory digitalization
requirement of the Telecom Regulatory Authority of India (TRAI). The STB
market in India has also been witnessing an increased number of
government regulations that favor domestic vendors. However, intense
competition among vendors could pose a challenge to the growth of this
The key vendors dominating this space include Cisco (News - Alert) Systems Inc., Huawei
Technologies Co. Ltd., Pace plc, and Sichuan Changhong Electric Co. Ltd.
The other vendors mentined in the report are Bharat Electronics Ltd.,
EchoStar Corp., Modern Communication & Broadcast Systems Pvt. Ltd., Hong
Kong Skyworth Digital Holdings Co Ltd., and Technicolor (News - Alert) Inc.
Commenting on the report, an analyst from the team said: An increase in
the import duty of STBs by 5-6 percent paves a way for the new domestic
entrants in this market. With the expected digitalization by the end of
2014, there would be an increase in the demand for STB with more than 50
million units in the next two years. This would enable the domestic
vendors to meet the demand by supplying the STBs produced domestically.
Overall, domestic vendors could competitively price their STBs by having
economies of scale and low manufacturing cost. Hence, the increase in
the import duty of STBs in India is expected to have favorable impact on
the budding companies that want to make their foothold in the STB market
According to the report, one of the major drivers is the ordinance to
mandate the digitalization by TRAI. In December 2012, TRAI notified that
by the end of 2014, a complete transition of households from analog to
digital system should be done. This regulation has drastically increased
the demand for STBs in India.
Further, the report states that one of the main challenges is the
non-price competition. As a result of the rising demand for quality and
excellent service by consumers, service providers are charging different
prices for different bundle of services, thereby threatening the USP of
the core product.
For more information visit http://www.researchandmarkets.com/research/wgv7qt/set_top_box
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