E Source Announces Finalists for the 2013 Utility Ad Awards Contest
BOULDER, CO, Aug 23, 2013 (Marketwired via COMTEX) --
E Source has selected 14 utilities as finalists in the 2013 E Source
Utility Ad Awards Contest. The utility industry's largest and most
comprehensive advertising competition, the annual E Source Utility Ad
Awards Contest is open to any electric or gas utility located in the
US or Canada. Learn more about the contest by visiting
"The goal of the contest is to recognize and reward creative
excellence in utility advertising," says Kym Wootton, senior manager
of Marketing & Communications for E Source. "This year, we were
thrilled to have more than 600 ads submitted in 7 categories,
including residential and business print, outdoor, digital, radio, TV
and video, and overall campaign."
The finalists include:
-- AEP Ohio
-- Commonwealth Edison
-- National Grid
-- Pepco Holdings Inc.
-- PPL Electric Utilities
-- Reliant Energy
-- Salt River Project
-- San Diego Gas & Electric
-- Southern California Gas Co.
-- Xcel Energy
"The creativity and quality of the ads this year were outstanding, head
and shoulders above last year's entries," says Lucia Riley, creative
and brand manager for the SAS Institute and one of the independent
judges who reviewed and scored the entries based on message,
creativity, memorability, and results. "I found myself watching many
of the spots repeatedly just for enjoyment, and I couldn't choose a
clear winner in several categories. Bravo to the contestants!"
A new category was introduced this year, the "Crowd Pleaser," which
is based on peer recognition. Facebook users can vote by "liking"
their favorite print advertisement on the E Source Facebook page. The
contest closes on August 30, so vote for your favorite now!
The winners in all categories will be announced at an awards luncheon
on Thursday, September 19, 2013, at the Westin Denver Downtown during
the 26th Annual E Source Forum. At the awards ceremony, E Source will
also be honoring the top-performing utility companies from several E
Source benchmarking studies. Head to www.esource.com/forum2013 to see
all the events planned for this year's Forum.
About E Source
For 25 years, E Source has been providing unbiased, objective
research and advisory services to over 300 utilities and large energy
users. Our energy experts have answered more than 8,000 questions
over the past 3 years. This guidance helps our customers advance
their efficiency programs, enhance customer relationships, and use
energy more efficiently.
Public Relations Contact
Senior Manager of Marketing & Communications
SOURCE: E Source
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