Online Reputation Management: How Essential is it to Your Online Image?
(Thomson Reuters ONE Via Acquire Media NewsEdge)
Online reputation management should be a priority for any business because a
search engine results are one of the first places that a prospective customer or
interested person will turn to for more information. If the search results come
up as negative, that customer is more likely to discredit the business and pass
on that negative image to their friends and family as something to avoid.
Online reputation management first and foremost involves changing the landscape
of the search results that are associated with a company. This will play an
integral role in lending credibility to a business. JW Maxx Solutions utilizes a
wide array of assets that act as blockers to negative content that would show up
on page one of Google.
Online reputation management is extremely important to companies with a strong
clientele as well. JW Maxx Solutions acknowledges that businesses with a strong
following offline have often been successful with opening online stores. By
building a strong online reputation, businesses enjoy higher sales and a more
loyal consumer base.
Reputation specialist CEO Walter Halicki said, "The Internet landscape is like a
garden. If you have a nice flower, that's all good and well, but if weeds
surround it, your garden is going to look bad. We pull out the weeds."
There are several key factors that will determine whether a business does well
on the Internet. Online reputation management is key to keeping a business's
website on page one of Google and other search engines, where the content will
be more exponentially more likely to be seen by the targeted consumers. The key
is to change the landscape of Google to show the business in a positive light.
Online reputation management is extremely important when negative content
appears on page one of Google and other search engines. Generally speaking, 90
percent of all people searching for any information will take what they need
from the first page of a search engine. That being said, JW Maxx Solutions is an
expert at getting a business's webpage and content to the first page of Google
while forcing negative content down to other pages less likely to be seen.
JW Maxx Solutions is one of the leading authorities on online reputation
management and discusses why a business's online reputation is so important and
vital to commercial success.
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Source: JW Maxx Solutions via Thomson Reuters ONE
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