Brands slow to click on how to target mobile users
Aug 25, 2013 (The Australian Financial Review - ABIX via COMTEX) --
Australian marketers are only spending $A6.87 on mobile advertising for each smartphone user, according to M&C Saatchi. Expenditure per subscriber is much less than for smartphone users in the US and UK, even though smartphone uptake is greater in Australia when compared with those two countries. Chris Steedman from M&C Saatchi suggest it is because Australian smartphone users do not buy as many things on their devices as do their counterparts in the UK and US.
Publication Date: 26 August 2013
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