Grocery brand on show at Ten
Aug 25, 2013 (The Australian Financial Review - ABIX via COMTEX) --
Woolworths hopes to gain ground in higher-margin groceries from a new program on the Ten Network called "Recipe to Riches". Winning contestants on the hybrid cooking show will have their home recipe produced overnight for sale the next day at Woolworths. The supermarket chain is effectively funding the show, which features its marketing executive Lizzy Ryley among the four judges alongside David Nobay of Droga5, Woolworths' advertising agency.
Publication Date: 26 August 2013
TEN NETWORK HOLDINGS LIMITED - ASX TEN
WOOLWORTHS LIMITED - ASX WOW
CARMAN'S FINE FOODS PTY LTD
[ Back To Technology News's Homepage ]