Celcom launches 3 new portals [Business Times (Malaysia)]
(Business Times (Malaysia) Via Acquire Media NewsEdge) KUALA LUMPUR: IN LINE with its strategy to expand its digital services portfolio, Celcom Axiata Bhd yesterday unveiled three new online portals to transform digital services into its key revenue pillars over the next two years.
Riding on the rosy outlook of online retailing in Malaysia, Celcom is projecting one million customers for the three portals by the end of next year.
Celcom Axiata chief digital services officer Afizulazha Abdullah, while declining to disclose the targeted revenue, said the portals will help to diversify the firm's revenue stream in the long run.
"I don't think this will overtake voice business. The launch of ESCAPE and these three portals are to build our digital network," he said during the launch yesterday.
The three sites are e-books portal Bachabooku, online specialty store Buzzaar and Islamic lifestyle hub The Crescent. They will be accessible from September 1.
The new additions will further enrich Celcom's digital offerings after The Cube (a mobile content portal for Xpax subscribers) and ESCAPE (a mobile personal entertainment service).
"We realised that there are still many gaps to fill in the local online retail scene, both for buyers seeking localised products and content as well as homegrown entrepreneurs venturing into the online market space," Afizulazha said when explaining the rationale behind the new portals.
He said it is an extension of services to Celcom's current 13 million subscribers. "We provide them with voice, SMS and data. Now they demand for content."
Bachabooku will offer more than 700 electronic titles from local authors and publishers.
Buzzaar is an online marketplace that facilitates trading of specialty products by homegrown entrepreneurs.
In the initial stage, Celcom will collaborate with 50 merchants to offer some 100 SKUs (stock keeping unit) of products.
The Crescent is a one-stop Islamic lifestyle centre that features content on fashion, lifestyle and shopping, among others.
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