Infor announces enhanced digital marketing solutions
Aug 26, 2013 (MarketLine via COMTEX) --
Infor, a provider of business application software, has announced next generation of Infor Epiphany, Digital Multi-Channel Marketing Solutions 10.0.3.
Infor's next generation of market-leading interactive software, which will be released later this fall, brings together social, big data, and interactive networks, addressing both offline and online channels to optimize critical customer touch points and fully support a digital multi-channel strategy. The cloud-based version of Digital Multi-channel Marketing Solutions 10.0.3 provides users the same functionality as the on-premise version, but in a cloud environment hosted by Infor, reducing the cost of maintaining the software, speeding the deployment process and simplifying future upgrades, the company said.
A notable enhancement, Infor Digital Multi-channel Marketing Solutions 10.0.3, directly addresses the growing need to leverage rapidly expanding and ever more complex data structures. Specifically, this upgrade offers support for big data and unstructured data via a native connection to Hadoop, simplifying the ability to connect to customer profile data sources such as social and web interaction data as well as other third-party sources. Marketers can now directly exploit Hadoop data during campaign qualification and predictive decisioning, resulting in better recommendations and ultimately smarter marketing, the company added.
In addition, the new, sleek user interface developed by Hook & Loop, Infor's in-house digital design agency, enables marketers to work how they live, and automatically displays necessary information in real-time, enabling organizations to make better decisions faster. Infor Ming.le web parts provide a centralized platform for collaboration and increased productivity and new contextual web parts will include reports on the ideal, typical and lowest-value customer for each campaign and communication as well as the most and least influential fields for predicting likelihood to accept a campaign or communication.
Further, it allows marketers to have sophisticated analysis right at their fingertips and which directly relates to work they are doing at that moment to maximize the impact received from the application and minimize time spent digging for interesting data.
"We work, play and live in an online world. Understanding this, Infor continues to drive innovation in its suite of CRM applications to fulfill this need to capture intelligent digital data," said George Wright, senior vice president, CRM, Infor. "Operational decisions are becoming more reliant on data from multiple sources, such as web, social, mobile as well as traditional data centers, and our applications can take that information and make it easily digestible, supporting confident, real-time business decisions."
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