|[August 26, 2013]
Insurance Marketing Podcast Features Conference Speaker Chip Bacciocco on Digital Marketing for Independent Agents
OLDWICK, N.J. --(Business Wire)--
The head of the independent insurance agents' online service for
insurance buyers is interviewed in the latest edition of the Insurance
Marketing and Advertising Podcast. This 22-year veteran of both the
insurance industry and Internet innovation, Chip Bacciocco, chief
executive officer of Project CAP, is also a speaker at A.M. Best Co.'s
2013 Insurance Marketing and Advertising Summit (IMAS), set for November
14 in Jersey City.
To hear the full interview, visit http://www.ambest.com/v.asp?v=imas1302.
To learn more about IMAS and to register for the conference, visit www.bestreview.com/imas.
This year, Project CAP kicks off the launch of its new TrustedChoice.com
website, which allows consumers to research insurance topics, find
information on insurance companies and local independent agents, and get
real-time quotes from multiple carriers. Trusted Choice, says Bacciocco,
"is an umbrella brand, much like a Good Housekeeping Seal of Approval
brand, that the Big I [Independent Insurance Agents & Brokers of
America] is nurturing so that independent agents can associate
themselves and co-brand their agency with the Trusted Choice name and
get recognition of what it means to be an independent agent in the
This is the first time, he said, "that we have real comparative ratings
so consumers can come into a single website and get transparency of real
pricing and different choices among independent agency carriers."
Project CAP expects to roll out the site nationally over the next 12
months, Bacciocco added.
Project CAP is also expanding its offering of digital marketing
capabilities this year to help independent agents find new and creative
ways to market and grow their businesses, he noted. Among the services
offered are better websites, drip marketing tools, plug-ins and add-ons
for Facebook (News - Alert) campaigns, and training courses on how to use LinkedIn and
prospecting for customers, Bacciocco said, "so agents can brand their
agency and connect with customers they want in an active way."
Bacciocco said most independent agents today recognize the need to adopt
digital marketing strategies into their overall business plan. "And the
majority of those are actively embracing it," he added. "What they are
doing now is trying to figure out how to do it cost effectively and
rapidly, without overwhelming themselves."
He said social media will play a "huge role" in digital marketing among
independent agents. "The social web is where agents will excel. Social
media is about people, and insurance is a relationship business. The
social web is relationship software, so social web brings to the
Internet relationships...discovering who you know, what they are talking
about and what you have in common--similar to what agents used to do on
the golf course or at the local community center 20 years ago. Now they
have an opportunity to build relationships still with their community,
but today that community to some degree is digital."
The Insurance Marketing and Advertising Summit is a one-day conference
focused on the property/casualty, life, health and reinsurance
industries. It gathers marketers, communicators, product experts and
insurance strategists for a day focused on cutting-edge communication,
media, product development and distribution best practices.
Admission is $199 and includes conference materials, continental
breakfast, lunch and a networking social to conclude the event.
Registration and details are available at www.bestreview.com/imas.
The January 2014 issue of Best's Review magazine will feature
full coverage of this year's conference. To learn more about Best's
Review and to subscribe, visit www.ambest.com/sales/bestsreview.
A.M. Best Company is the world's oldest and most authoritative
insurance rating and information source. For more information, visit www.ambest.com.
Copyright © 2013 by A.M. Best Company, Inc. ALL RIGHTS RESERVED.
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