Sukleen smartphone app accepting public cleanup requests [The Daily Star, Beirut, Lebanon]
(Daily Star, The (Beirut, Lebanon) Via Acquire Media NewsEdge) Aug. 27--BEIRUT -- It's a dirty job, but someone's got to do it. Hopefully, thanks to Sukleen's smartphone application, that person won't be you.
Sukleen, a Lebanese waste management company, will soon begin a launch campaign for its application that allows people to photograph and report a site that needs to be cleaned up. The app's first version came out about nine months ago, and now with the proper infrastructure in place, Sukleen is ready to tidy up -- with your help, of course.
Sukleen's app seeks to get the public involved in cleaning up their communities by offering a channel through which they can report dirty sites to the Sukleen operations team. Sukleen keeps the user in the loop about the progress of the cleanup by sending updates.
To coordinate the community cleanup effort, Sukleen has set up a messaging center to handle incoming reports, said Mario Hachem, managing partner at Apps2you.
"They have a dedicated team," Hachem said. "You need to test it, you'll be amazed."
So far, with minimal marketing, Sukleen has attracted around 5,000 downloads across all platforms, Hachem said. But with well over 1.5 million people in the Greater Beirut area, Sukleen has its work cut out if it wants to recruit an army of rubbish whistle-blowers.
Sukleen operates mainly in the Greater Beirut area and the Metn region north of the city.
The official launch campaign has been slowed down by the grisly security situation. But hopefully soon, Hachem said, Sukleen will start pushing Beirut's tech-savvy residents to download the application.
Of the 31 reviews on iTunes.com, Sukleen's app has five out of five stars and the several comments are very positive. On Google Play, reviews are a tad more mixed, and some users told The Daily Star that the app got Sukleen to the site, but the cleanup left something to be desired.
Sukleen is a company under the Averda waste management group, which also operates in the Gulf. Sukleen's project got underway when Averda approached Apps2you about creating similar cleanup applications for their Abu Dhabi and Dubai locations, Hachem said.
Through the app, it is hoped that Sukleen will raise awareness about littering and keeping communities clean by giving the public a direct hand in ridding them of filth. Sukleen also offers information about recycling and reducing waste through the app.
(c)2013 The Daily Star (Beirut, Lebanon)
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