Local phones get smarter [Mail Today (India)]
(Mail Today (India) Via Acquire Media NewsEdge) LOCAL smartphone makers like Micromax, Karbonn and Lava are posting a higher rate of growth than giants like Samsung, Apple and Nokia in the domestic market by providing the same features at a much lower price.
According to a report by Canalys, India is becoming the third- largest smartphone market with 9 million shipments during the April- June quarter while 238.1 million smartphone units were shipped worldwide during the same period hitting a growth rate of 129 per cent.
Samsung took a third of the Indian market during the first quarter followed by Micromax at 22 per cent and Karbonn at 15 per cent. The research firm attributes the success of local vendors to their ability to respond to local market demands. Karbonn's Titanium S5, with similar technical specifications to the Micromax Canvas HD, an eight megapixel camera and a five- inch touchscreen costs ` 11,990. Samsung, the market leader in Indian smartphones, offers the same features on its Galaxy Grand for ` 21,500. The iPhone 5 starts at ` 45,500 in a market where operators do not subsidise handsets.
Micromax captured the number three position among top 10 mobile handset brands in 2012- 13 and earned revenues of ` 3,138 crore. Karbonn Mobiles clocked revenue of ` 2,297 crore. Apple posted revenues of ` 1,293 crore in FY13 in the country.
Micromax was No. 3 among top 10 mobile handset brands in India in 2012- 13
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