|[August 27, 2013]
Qubit Enters U.S. Market with New York City Office
LONDON & NEW YORK --(Business Wire)--
Customer experience management (CXM)
platform, Qubit, (www.qubitproducts.com),
announced today that it is opening a new office in New York City. This
expansion will provide enhanced support to marketers and e-commerce
professionals seeking to boost conversion rates through consolidating
visitor analytics, AB testing, personalization and tag (News - Alert) management within
a single integrated platform.
"Retailers say that their top priorities in 2013 are improving their
site's conversion rates and redesigning their site experience -- in
other words, optimizing their site's overall performance. Many retailers
specifically called out plans to focus on the checkout experience and to
adjust their site to accommodate a responsive design," said Sucharita
Mulpuru, vice president, principal analyst serving eBusiness & Channel
Strategy Professionals and co-author of Forrester Research (News - Alert), Inc., The
State of Retailing Online 2013: Key Metrics and Initiaties, January
2013. "A few retailers mentioned that marketing optimization and
marketing effectiveness, including search engine optimization, were
goals for 2013; but for the most part, many companies appear to take
increasing marketing costs as a given."
Qubit's technology helps the twenty-first century marketer create
personalized website experiences to drive enhanced conversion rates. The
company has seen an unprecedented 240 percent year over year growth,
offering a comprehensive testing, targeting and content delivery
platform to create tailored customer experiences which are statistically
proven to drive conversion uplift. On average, Qubit increases
conversion rates by 20 percent within 6 months.
The company works with some of the world's leading e-commerce
businesses, including Topshop and Staples (News - Alert), and has already signed on
reputable U.S. clients like Hammacher Schlemmer. Qubit's single
platform, consisting of tag management, analytics, AB testing and
personalization technologies, has created flexibility cost savings that
its competitors cannot offer.
"Over the past few years we have experienced tremendous growth working
with some of the most prominent brands in the U.K. market," said Graham
Cooke, CEO of Qubit. "The opening of our first U.S. office will allow us
to better service our growing domestic client base, with Qubit providing
the only alternative for a cost effective, fully integrated digital
marketing hub available. By harnessing big data, marketers can create
truly meaningful web experiences, test with confidence, and spike
conversions with this new class of customer experience management."
is a big data customer experience management (CXM) platform. Founded in
2010 by four ex-Googlers, its technology helps the twenty-first century
marketer create personalized website experiences to drive enhanced
conversion rates. The company's suite of products identifies patterns of
behavior by bringing together visitor analytics, tag management, AB
testing and personalization within a single integrated platform.
Marketers can optimize and test websites in real-time, without the need
for specialist IT resource driving improved conversion rates, increased
customer satisfaction and sustained ROI. Qubit works with some of the
world's leading e-commerce businesses, including Topshop, Staples, John
Lewis, Farfetch and Harveys Furniture and is headquartered in London
with offices in New York. The company received $7.5 million funding from
Balderton Capital (News - Alert) in December 2012.
[ Back To Technology News's Homepage ]