|[August 28, 2013]
Dynamics Inc. Introduces Another Breakthrough in Credit Card Design - The Branded Stripe
PITTSBURGH --(Business Wire)--
This week Dynamics introduced another breakthrough in credit card design
with the Industry's first fully branded magnetic stripe. Introduced on
the newly issued Longaberger® ePlate® Visa® card, the previously plain
dark mag stripe has now become a part of the overall card design. On the
back of the card, Longaberger card holders are now reminded of that
company's "Made in America" commitment by a magnetic stripe design that
features the company's signature weave of an American flag.
The Longaberger(R) ePlate(R) Visa(R) Cards from Dynamics, featuring the Industry's first fully branded magnetic stripe. (Photo: Business Wire)
"We created the technology for the branded magnetic stripe to provide
our partners with an additional branding reinforcement that no other
card offers, as well as an extra layer of wear and tear protection on
the card," said Jeff Mullen, CEO of Dynamics Inc. ePlate® cards were
previously unbranded, and with the Longaberger version of the card, they
now offer two branded designs on the front of the card featuring the
Longaberger basket branding, or their signature "weave" design across
the front of the card. On the back of the card, where users have become
accustomed to a plain dark magnetic stripe, they will now find the
Longaberger signature "weave" design featuring the American flag. While
providing an additional branded message to users, the new branded
magnetic stripe also provides an added layer of scratch and wear and
tear resistance. On August 8, 2013, FOX News reported that "Dynamics
Inc. has quietly reinvented the credit card" in reference to the new
Longaberger branded "Made in America" cards.
"We are thrilled to be offering our Longaberger consultants and fans two
unique choices on the front of the card," said Tami Longaberger, CEO of
Longaberger, "as well as einforcing our 'Made In America' commitment
through the unique magnetic stripe design, which they see every time
they buy something with our card."
The Dynamics ePlate® Visa® card offers users over 50 rewards that they
can choose from, before every swipe, by pushing one of two buttons on
the front of the card. Users assign rewards to the two buttons on the
card using their phone, tablet or PC, and then push the button for the
reward they want. When the button is pushed, that button on the card
lights up to indicate which reward was selected and activates the
industry's only rewritable magnetic stripe.
The new Longaberger® ePlate® Visa® card offers users the ability to earn
an exclusive, signed Longaberger basket available only to Dynamics
ePlate® cardholders, valued at $300 - a six percent reward - or to earn
a $15 gift certificate good for any Longaberger merchandise after
spending $500 with the Longaberger reward selected.
The Dynamics ePlate® Visa® card and Longaberger® ePlate® Visa® card are
issued by UMB Bank, n.a. and operates on the Visa® network.
Customers can apply for a card by visiting www.dynamicsinc.com/longaberger.
ABOUT CVSL (and) LONGABERGER:
CVSL Inc. is an innovative
public company pursuing a strategy of growth in the direct selling, or
micro-enterprise, sector. Each company maintains its own separate brand
identity, leadership and product line, while achieving efficiencies
through sharing of back office resources and best practices.
Cautionary Note Regarding Forward-Looking Statements:
press release contains forward-looking statements that involve risks and
uncertainties. All statements other than statements of historical fact
contained in this press release are forward-looking statements. We have
attempted to identify forward-looking statements by terminology
including "anticipate," "believe," "can," "continue," "could,"
"estimate," "expect," "intend," "may," "plan," "potential," "predict,"
"project," "should," or "will" or the negative of these terms or other
comparable terminology. Although we do not make forward-looking
statements unless we believe we have a reasonable basis for doing so, we
cannot guarantee their accuracy. These statements are only expectations
and involve known and unknown risks, uncertainties, and other factors,
including the risks outlined under "Risk Factors" in our Annual Report
on Form 10-K for our fiscal year ended December 31, 2012 and those
discussed in other documents we file with the Securities and Exchange
Commission, which may cause our actual results, levels of activity,
performance, or achievements expressed or implied by these
forward-looking statements to differ materially from expectations. Except
as required by law, we undertake no obligation to update or revise
publicly any of the forward-looking statements after the date of this
press release to conform our statements to actual results or changed
ABOUT DYNAMICS INC:
Dynamics Inc., founded in 2007 by Jeff
Mullen, designs and manufactures intelligent battery-powered payment
devices and advanced payment platforms. The company won the $1M People's
Choice Award at DEMO Fall 2010, four Finovate Best of Show awards, and
Best in Show for Personal Electronics at the 2011 International CES (News - Alert)
show. Dynamics investors include Adams Capital Management and Bain
Capital Ventures. For more information, visit www.dynamicsinc.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130828005392/en/
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