Marketing To Tweens & Teens - 2013: Understand Youth Mindsets, Beliefs and Environment -- and Capture their Spending Power
(M2 PressWIRE Via Acquire Media NewsEdge) Dublin - Research and Markets (http://www.researchandmarkets.com/research/l3dg5r/marketing_to) has announced the addition of the "Marketing To Tweens & Teens" report to their offering.
It's more than just a schoolyard that separates tweens and teens.
Marketing To Tweens & Teens delivers strategies, tactics, and over 100 mini-case studies to help you devise the right marketing programs to successfully reach both groups.
This comprehensive report reveals:
- Strategies for reaching the youngest consumers through social media, sponsorship, and blockbuster movies and TV shows; - How retailers, apparel companies, electronics manufacturers, beverage brands, sports leagues, travel companies, and others execute youth-oriented promotions; - Tactics used by automotive, CPG, entertainment, publishing, theme park, video game, and 12 other industry sectors specifically to market to tweens and teens; - Contact information for more than 100 marketing professionals at 7-Eleven, Nickelodeon, Marriott, the National Basketball Association, and other youth oriented organizations.
Today's 20.9 million U.S. teens have more money and more autonomy over their purchases than their tween counterparts. However, along with spending their own money, the 21 million U.S. tweens wield tremendous influence over their parent's spending.
Do you know?
- What kids' preferred prizes are when entering contests?
- How Honda, Coca-Cola and Vans use social media to keep tween-/teen-oriented sponsorships fresh?
- Whose opinions count most when children make their own purchases?
- Why General Mills, Kellogg, Post, and many non-food companies develop child-targeted, brand-specific websites?
Learn how to engage today's tweens and teens. Use Marketing To Tweens & Teens to understand youth mindsets, beliefs, and environment - and to capture their spending power.
For more information visit http://www.researchandmarkets.com/research/l3dg5r/marketing_to
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