New Back-to-School Poll: Student Millennials Get Passing Grades on the "Why" and "How" of Rechargeable Battery Recycling
ATLANTA, GA, Aug 28, 2013 (Marketwired via COMTEX) --
A new back-to-school poll shows that student Millennials know why
it's important to recycle rechargeable batteries and how to do it.
With 58% planning to get rid of at least one device by the end of the
calendar year, there is an opportunity for them to make great
improvements in the environment by embracing their knowledge and
acting upon it.
The study, commissioned by Call2RecycleÂ®, North America's first and
largest battery stewardship program, conducted online by Harris
InteractiveÂ® (July 31-August 2, 2013 and August 5-7, 2013, among 420
adults ages 18-24) and released today, also shows that student
Millennials (self-identified as students) have more than just a
general knowledge of environmentally responsible actions: they score
high in understanding issues related to products that are powered by
rechargeable batteries, an often misunderstood recyclable.
Student Millennials -- part of the larger group of Millennials often
called the "Green Generation1" -- are highly mobile and as such are
heavy users of wireless products such as cellphones, e-readers,
laptops and tablets, all of which contain rechargeable batteries.
Conducted at the onset of the 2013 back-to-school season, the study
reveals insights about student Millennials' knowledge and behavior
with regard to recycling the rechargeable batteries that power their
-- 35% will replace at least two rechargeable devices by the end of the
-- 7% will replace FOUR or MORE rechargeable devices.
Knowledge and Behaviors Related to Recycling Devices with
-- Nearly one-quarter know how to recycle rechargeable batteries but don't
always do it.
-- About one-in-four admit that they do not know how to properly dispose of
rechargeable batteries, but 19% are curious to learn about it.
Convenient rechargeable battery recycling options do exist
nationwide. Through the Call2Recycle network, more than 30,000
retailers, municipalities and businesses serve as voluntary drop-off
locations. Many of these locations -- including RadioShack, Staples
and Best Buy -- are primary shopping venues for student Millennials
as they purchase back-to-school supplies.
Environmental Awareness Associated with Rechargeable Batteries
When asked about the most important reasons for properly recycling
rechargeable batteries, student Millennials understand the broader
Nearly seven in ten (69%) student Millennials believe that the health
of future generations is among the most important reasons for
recycling batteries. Approximately two-thirds believe reducing waste
in landfills (67%) and reusing recycled materials in other products
(64%) are essential benefits related to recycling rechargeable
batteries. More than half (51%) find that the reduction in the use of
raw materials is critical.
"Although student Millennials may not recycle as much as other
demographics, we are encouraged that they do understand how and why
rechargeable batteries should be properly recycled," says Carl Smith,
CEO and president of Call2Recycle. "Through continued efforts with
our dedicated collection sites, we hope to help close the gap and
motivate students to adopt more environmentally responsible
With 322 million wireless products in use in the U.S.2, all powered
by rechargeable batteries -- and mobile, connected devices expected
to increase by 100 percent by 20203 -- responsible recycling of both
the battery and the device will divert potentially harmful heavy
metals and e-waste from the waste stream.
For more battery stats, click here: http://www.call2recycle.org/wp-co
About Call2Recycle: Founded in 1994, Call2Recycle -- North America's
first and largest battery stewardship program -- is a non-profit
organization that collects and recycles rechargeable batteries at no
cost for municipalities, businesses and consumers. Since 1996,
Call2Recycle has diverted over 75 million pounds of rechargeable
batteries and cellphones from the solid waste stream and established
30,000 collection sites throughout the U.S. and Canada. It is the
first program of its kind to receive the Responsible Recycling
Practices Standard (R2) certification. Learn more at call2recycle.org
or 877-723-1297. Follow at facebook.com/call2recycle or
This survey was conducted online within the United States by Harris
Interactive on behalf of Call2Recycle from July 31-August 2, 2013 and
August 5-7, 2013 among 420 adults ages 18-24, of whom 199
self-identified as students. This online survey is not based on a
probability sample and therefore no estimate of theoretical sampling
error can be calculated. For complete survey methodology, including
weighting variables, please contact Jen Childress at (678) 218-4580
Sources: 1 AdAge, 2 CTIA, 3 GSMA
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