Take note, Hull City are a club, not a brand [Hull Daily Mail (England)]
(Hull Daily Mail (England) Via Acquire Media NewsEdge) MOST of the commentaries I've read on the Hull City name change issue focused on branding, which I think is missing the point. Football is not a product like chocolate or a household detergent. For most supporters, their football team is an integral part of their community identity. It's part of their history and heritage.
In a business of financial instability and uncertainty, where players and managers come and go, the one constant is the name of the football club; Hull City AFC. It's the connection not only to our club, but to our city - the city of Hull.
To degrade that to something that says nothing of our city status, but likens us to a Sunday league side or American baseball team represents a major affront to the fan base and a serious lack of respect to the club's long history.
If the marketing people think they can sell the product better by giving the club a cheap name, then they're seriously misguided.
Names like AC Milan, Juventus or Barcelona are synonymous with a long tradition of European football. Their names are known across Europe because of the football they play. They are successful clubs yet they have never in over 100 years resorted to cheap name changes to make them more acceptable to English-speaking markets. The football speaks for itself.
I'm a big fan of the Allams. If it wasn't for them, we would not be playing in the top flight this weekend. But they've got this one wrong and they need to re-think their strategy.
David Burnby, Park Avenue, Hull Feweys says: Could not have put it better myself. Hopefully, everyone will join me in correcting anyone who calls the club Hull City Tigers.
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