Hostway's Cloud Services Survey at Microsoft WPC Finds Channel Demand
Aug 29, 2013 (Close-Up Media via COMTEX) --
The demand for cloud services remains strong, with more than 70 percent of event attendees surveyed reporting that they offer cloud services to meet customer demand, according to a recent survey by Hostway, a provider of cloud, managed and hybrid hosting services.
According to a release, Hostway announced the results of a survey the company conducted at the Microsoft Worldwide Partner Conference (WPC) in July. The survey was designed to gauge current Hostway partner and potential partner perceptions about reselling cloud services. The results indicate strong customer demand for cloud services and a positive outlook for resellers.
Hostway said it surveyed WPC participants between July 7-11, on their attitudes toward reselling cloud services, asking three questions. The first query explored whether or not participants currently sell, resell or provide client referrals to meet their customers' cloud service needs. The results showed that 73 percent of Microsoft partners surveyed sell, resell or refer cloud services, with survey respondents distributed fairly evenly across those three roles.
Additionally, the second question asked survey participants which cloud solutions they are currently selling or considering adding to their solution portfolio, including Infrastructure-as-a-Service (IaaS), Platform-as-a-Service (PaaS), Software-as-a-Service (SaaS) and cloud-based email solutions. The survey revealed that 64 percent are currently selling SaaS, and 86 percent of respondents are either now selling or considering selling SaaS services of some type. These results are not surprising given the venue and high use of applications like SharePoint and Exchange among participants.
This second question also highlighted a shift in the way the technical community views and works with managed hosting and cloud hosting companies. Hosting has generally been considered a competitor to traditional VARs, Integrators and even ISVs; however, this survey showed that over 55 percent currently are or plan to resell managed or cloud hosting solutions. Hostway, along with several other large hosting companies, has launched reseller and referral programs to help meet the demand generated by this new reseller ecosystem as it evolves.
The last question queried participants on how offering cloud services might positively affect their revenue, profits or ability to meet client needs. An overwhelming 93 percent responded that offering cloud-based services would have positive effects on revenue, profits or their ability to meet customer demand. Most notably, 70 percent felt that offering cloud solutions allowed them to meet the current needs of their customers needs that may be filled currently by other providers if they do not have a strategy or solution for cloud services delivery.
"Our survey of WPC participants shows that the overwhelming majority of technical organizations recognize the importance of offering cloud services to meet customer demand," said Aaron Hollobaugh, Hostway's Vice President of Marketing. "The survey underscores the large collaborative effort across the entire technical community to provide cloud services and value to the end user. Through our tailored reseller and referral programs, Hostway is playing a key role in the complex, interconnected cloud services delivery model."
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