|[August 29, 2013]
YuMe and Evidon Strengthen Viewer Control Within Interactive Video Advertising
REDWOOD CITY, Calif. & NEW YORK --(Business Wire)--
YuMe, Inc. (NYSE: YUME), a leading provider of digital video brand
advertising solutions, and Evidon, the leading digital marketing
intelligence company, today announced a partnership to integrate Evidon
InForm (InForm), Evidon's privacy solution, into YuMe's online video ads
(YuMe Ads). InForm enables businesses to include the "AdChoices" privacy
icon in ads, on websites, and on mobile sites and apps, which gives
viewers transparency and control over how their information is used by
companies online. People who see a YuMe ad will now be able to manage
personal preferences around what data advertisers collect and use when
targeting their advertising directly from YuMe Ads.
This partnership will allow InForm to be available for integration into
all YuMe Ads. With an innovative video ad framework and technology,
along with an in-house design studio, YuMe Ads yield unparalleled user
experience resulting in increased brand lift, favorability, recall and
"It's critical that each new innovation in the ad market is accompanied
by reliable privacy controls, so marketers can take advantage of these
technologies in a responsible way," commented Evidon CEO, Scott Meyer.
"We're excited to work with YuMe to give consumers more control over how
their information is collected and used, and the content they're being
served as a result."
Benefits of InForm include:
Adherence with U.S. Self-Regulatory "AdChoices" Program for Online
Behavioral Advertising, helping to give users meaningful information
and choices about how their data is used;
Increased consumer trust in compliant brands; and
A proactive approach demonstrating leadership in online privacy.
"Partnering with Evidon improves transparency and ad credibility with
audiences that many of our top brands target, and their simple, scalable
solution aligns well with our goals," stated Bob Hall, VP of Platform
and Partnerships at YuMe. "We appreciate that Evidon's technology allows
YuMe to participate in the AdChoices Program, which provides the
transparency into data-gathering practices that our consumers deserve."
Evidon reveals the invisible web. Its technology gives brands,
publishers, networks and other businesses around the world unique
insight into how the digital ecosystem really works, including
unparalleled intelligence on the marketing technologies that underpin
the commercial web and the power to control their impact on business.
Evidon technology includes Ghostery™, the industry-leading
browser tool that reports on data collection across 26 million websites
and informs the company's business control solutions. Evidon also
provides market-leading privacy controls for more than $2 billion of
display media and e-commerce transactions annually that empower more
than 150 million people a day to control how their information is used
Companies make smarter decisions, protect their businesses and consumer
privacy, and grow revenue as a result. www.evidon.com
YuMe, Inc. is a leading provider of digital video brand advertising
solutions. Its proprietary data-science driven technologies and large
audience footprint drive inventory monetization and enable advertisers
to reach targeted, brand receptive audiences across a wide range of
Internet-connected devices. Designed to serve the specific needs of
brand advertising, YuMe's technology platform simplifies the
complexities associated with delivering effective digital video
advertising campaigns in today's highly-fragmented market. YuMe (NYSE:
YUME) is headquartered in Redwood City, CA (News - Alert) with European headquarters in
London and nine additional offices worldwide. YuMe supports consumer
choice and is a member of the Network Advertising Initiative. See YuMe's privacy
policy for details. For more information, visit YuMe.com/pr,
follow @YuMeVideo and
like YuMe on
Facebook (News - Alert). Current YuMe logos can be found at www.yume.com/news/logos.
YuMe is a trademark of YuMe. All other brands, products or service
names are or may be trademarks or service marks of their respective
This press release contains forward-looking statements that involve
risks, uncertainties, assumptions and other factors that could cause
actual results and the timing of certain events to differ materially
from those set forth in or implied by such forward-looking statements.
In some cases, you can identify forward-looking statements by the words
"may," "might," "will," "could," "would," "should," "expect," "intend,"
"plan," "objective," "anticipate," "believe," "estimate," "predict,"
"project," "potential," "continue" and "ongoing," or the negative of
these terms, or other comparable terminology intended to identify
statements about the future. All statements other than statements of
historical fact are statements that could be forward-looking statements,
including, but not limited to, statements about YuMe's partnership with
Evidon and implementation of its privacy solution; our growth strategy;
anticipated trends and challenges in our industry, including the
increasing quantity, variety and fragmentation of digital video content,
platforms and technologies; expansion of the digital media advertising
market in general and the digital video advertising market in
particular; our competition; market trends, including overall
opportunities for digital media advertising and shifting advertising
budgets; the ongoing improvement and refinement of our data-science
capabilities; developments in the regulatory framework applicable to our
business; and our intellectual property and proprietary technologies.
The forward-looking statements contained in this press release are also
subject to other risks and uncertainties, including those more fully
described in our filings with the Securities and Exchange Commission,
including our Prospectus related to our initial public offering of
common stock filed pursuant to Rule 424(b) under the Securities Act of
1933. The forward-looking statements in this press release are based on
information available to YuMe as of the date hereof, and YuMe assumes no
obligation to update any forward-looking statements.
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