New Publication Out for African Marketing Confederation
(AllAfrica Via Acquire Media NewsEdge) The African Marketing Confederation (AMC) has appointed Mikateko Media to produce its Strategic Marketing Africa publication.
The AMC is a pan-African umbrella body established to represent the continent's various marketing bodies namely, the Marketers Association of Zimbabwe (MAZ), the Marketing Society of Kenya (MSK), the National Institute of Marketing of Nigeria (NIMN), the Zambian Institute of Marketing (ZIM) and the Institute of Marketing Management (IMM Institute) South Africa.
Relevant to the African market
"We are delighted to be partnering with the AMC on the next phase of its journey. Marketing is in a more dynamic and exciting phase than ever and the rest of Africa presents a completely new world of possibilities. This is a very exciting undertaking for us," says Bulelwa Mtsali, brand director at Mikateko Media.
Strategic Marketing Africa is a high-quality publication, which provides in-depth, thought-leadership editorial content to the continent's marketers, with a special emphasis on topics relevant to the African marketing and business environments.
According to AMC president Helen McIntree, the vision is clear, "We aim to promote and maintain high standards of professional skills, ability, ethics and integrity among African marketers. The publication will be a vital part of knowledge sharing. Marketers need to be well informed of trends, global and local issues, new thinking and what their colleagues elsewhere are doing. This will be a conduit for that."
Edited by Mike Simpson, the first issue, published in mid-July, is circulating to the membership of the current AMC member countries. Additional countries and marketing bodies will be added to the circulation list, as they become members of the AMC. The launch issue is free to members and distributed in both print and digital format.
Copyright Biz-Community. Distributed by AllAfrica Global Media (allAfrica.com).
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