CBL Introduces New Mall Websites Utilizing PlaceWise Media's Digital Media Network [Professional Services Close - Up]
(Professional Services Close - Up Via Acquire Media NewsEdge) CBL & Associates Properties, Inc. announced that they have launched new websites at 17 CBL Malls in partnership with PlaceWise Media, a provider of digital shopping center marketing.
According to a release, the new websites include a new site design with feature sets that connect retailers and shoppers. The sites provide a resource to shoppers to plan purposeful shopping visits to CBL Malls where they will find even more retailer deals and coupons. Shoppers wishing to use their smart phone can access the mobile website. The sites also have complete social media integration as well as email alerts.
The company said that the new sites have been rolled out to 17 centers initially, with additional CBL Malls planned for addition in the near future: Acadiana Mall, Lafayette, LA; Arbor Place, Douglasville, GA; Brookfield Square, Brookfield, WI; Chesterfield Mall, Chesterfield, MO; Coastal Grand, Myrtle Beach, SC; CoolSprings Galleria, Nashville (Franklin), TN; Cross Creek Mall, Fayetteville, NC; Fayette Mall, Lexington, KY; Friendly Center, Greensboro, NC; Hamilton Place, Chattanooga, TN; Hanes Mall, Winston-Salem, NC; Mall del Norte, Laredo, TX; Oak Park Mall, Kansas City (Overland Park), KS; Park Plaza, Little Rock, AR; Sunrise Mall, Brownsville, TX; West County Center, St. Louis, MO; and West Towne Mall, Madison, WI.
Further, sites went live August 21.
"We are excited to partner with PlaceWise to enhance our digital efforts and provide a better online experience and resource for our shoppers," said Barb Faucette, vice president of marketing for CBL.
"Reaching shoppers while they research a purchase or plan a shopping trip is a ripe opportunity for shopper marketers," said John Dee, PlaceWise Media president. "Mobile is influencing where to buy, what to buy and even how much people are spending. It's essential that retailers have as many integrated options for their shoppers as possible."
CBL is an owner and developer of malls and shopping centers in the United States.
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