Casio to commence operations from Oct [Khaleej Times (United Arab Emirates)]
(Khaleej Times (United Arab Emirates) Via Acquire Media NewsEdge) Casio Computer Co, one of the world's leading electronics manufacturing companies recently announced the establishment of Casio Middle East FZE in Dubai as its first sales and marketing office in the Middle East region. Casio Middle East FZE is scheduled to commence sales and marketing operations from October later this year.
"In recent years, we have noticed that markets in the Middle East and the GCC in particular have been thriving against the backdrop of robust economic growth and an expanding young population and therefore, we regard the region as a strategic growth market in the years to come," explained Tsuneo Nagai, managing director, Casio Middle East FZE.
Strategically located in the Jebel Ali Free Zone (Jafza), Casio Middle East FZE has been established as a local subsidiary responsible for the six Gulf countries.
In October this year, it will work together with distributors in each of the six countries and carry out tailored sales and marketing activities for each country. By promptly supplying products and services suitable for the lifestyles and cultures of the local population, the company intends to further popularize Casio products and expand its business in the region.
"Jafza provides world-class facilities for stock operations and this will be very important for us as we aim to expand across the Middle East region in the years to come," said Nagai.
More specifically, Casio Middle East FZE will focus on increasing the number of local retailers carrying Casio products and will also step up sales promotional activities with the goal of strengthening the presence of unique brands of Casio watches, especially the G-SHOCK brand of shock-resistant watches.
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