Gitex to focus on features, innovation to boost ROI [Khaleej Times (United Arab Emirates)]
(Khaleej Times (United Arab Emirates) Via Acquire Media NewsEdge) Dubai World Trade Centre, or DWTC revealed on Saturday that Gitex Technology Week 2013 is poised to become the most comprehensive edition yet in the event's history.
Running under the theme "lets create, disrupt and re-imagine together", the 33rd edition of Gitex Technology Week 2013 runs from October 20-24 at DWTC, with Dubai Internet City (DIC) a strategic partner.
The event organiser's optimism comes as the local IT market continues to go from strength to strength; the latest forecast by Gartner suggests that IT spend in the Middle East will hit $192.9 billion in 2013, up 5.5 per cent from last year.
DWTC also stated that Gitex Technology Week's reputation for shaping the Middle East Africa and South Asia (MEASA) region's Information and Communication Technology (ICT) agenda is largely attributable to an enduring ability to deliver unbeatable industry insights and strong returns on investment (ROI).
Now firmly established as MEASA's top ICT event — and one of the most influential in the world — Gitex Technology Week attracted 139,000 ICT professionals from 144 countries last year and 80 per cent of world's leading ICT brands were present. The 2012 show's "Where Technology Means Business" tagline proved apt, with 61 per cent of C-Level Executive visitors boasting procurement budgets of over $5 million while 18 per cent had budgets between $1 million and $5 million, 13 per cent were prepared to spend $500,000 and eight per cent had up to $500,000. The average deal struck at Gitex 2012 either met or exceeded ROI expectations.
With 95 per cent of exhibitors planning to return this year, and a host of newcomers from across the world already signed up, Trixee Loh, senior vice-president at Dubai World Trade Centre, believes Gitex Technology Week 2013 has what it takes to outdo 2012's landmark performance.
"This year, we have done everything we can to give Gitex Technology Week a new edge and relevance," Loh said.
Abdel Wahed Bendaoua, head of Enterprise, Emerging Markets — EMEA at Google, said: "Gitex is an amazing place to meet most of our customers and prospects in a very short period of time. It is also an opportunity for us to showcase technologies supported by our partners."
"We have seen Gitex evolve year over year, and we are excited that it is now the top event of its kind in the MEASA region."
Jay Srage, SVP, Qualcomm Technologies Inc, and president of Middle East, Africa and South East Asia Pacific, Qualcomm, said: "Gitex Technology Week 2013 is a superb platform for us to demonstrate Qualcomm's latest innovations."
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