|[September 03, 2013]
OpenX Expands to Germany
MUNICH --(Business Wire)--
OpenX Technologies, Inc. (OpenX), one of the world's leading providers
of digital and mobile advertising technology, today announced the
opening of its first office in Germany as part of the Company's
continuing international expansion. Across the German-speaking markets,
the new Munich office will provide support for publishers to maximize
revenue and help advertisers reach their audiences at scale. OpenX also
announced the appointment of digital media industry executive Dimo Velev
to the newly-created position of Regional Director DACH, OpenX GmbH.
Velev will lead the efforts to increase awareness and adoption of OpenX,
with a focus on strategic partnerships, marketing, sales and general
operations within the region.
Dimo Velev, Regional Director, OpenX GmbH (Photo: Alex J. Berliner/ABImages)
The OpenX monetization platform combines a massive Real-Time Bidding
(RTB) digital marketplace for the trading of advertising space and
breakthrough ad serving technology on a global scale. OpenX Ad Exchange
is the Company's online marketplace in which publishers and advertisers
buy and sell this available ad inventory in real-time. With the launch
of its exchange in May 2009, OpenX became a pioneer of RTB. The OpenX
marketplace includes Supply Side Platform technology, which further
maximizes the yield for online publishers. The OpenX Ad Server is
Software as a Service technology that stores the finalized digital
banner and video advertisements, which are displayed in available
advertising spaces when a user opens a website page. Earlier this year,
OpenX introduced its new Revenue Intelligence product that provides
digital media companies with a groundbreaking approach to revenue
management, combining content valuation and ad monetization.
In his new role, Velev will be responsible for ramping up OpenX Ad
Exchange in Germany with inventory supplied by German publishers and
demand for that inventory from German buyers. Velev's priorities also
include bringing OpenX Ad Server to enterprise publishers in Germany,
introducing the concept of Revenue Intelligence and building an OpenX
team dedicated to serving the DACH market. He joins OpenX with
significant leadership experience in the digital and mobile advertising
sectors. Previously, Velev served as Head of Business Development,
Central & Eastern Europe for InMobi and as Manager, Business Development
for Yahoo! in Germany. His experience also includes tenure at IC Search
& Media/Ask Partner Network (APN), where he set up the distribution of
APN browser plug-ins across Europe and established strategic
"I am thrilled to join such an innovative, fast-growing company and
further establish its presence in the DACH region," said Dimo Velev,
Regional Director, OpenX GmbH. "The dynamic, entrepreneurial environment
of OpenX will enable me to expand the business on an international
level, especially evangelizing Real-Time Bidding in Germany. I'm looking
forward to building upon OpenX's strong performance and to continuing
its record of robust growth."
The German market is home to the second largest online population in
Europe - after Russia - and it is still growing. A recent report by
comScore (News - Alert) revealed that 57.4 million people in Germany access the
Internet via a personal computer or laptop, spending more than 24 hours
per visitor online during a month.1 According to a current
study by eMarketer (News - Alert), Germany is also the second-place spender in Western
Europe, following the UK market with $5.65 billion in digital ad
spending this year, which represents a 12 percent growth rate compared
with 2012.2 It thus represents an important market for OpenX.
"The DACH market is one of the strongest contributors to ad spending
growth in Europe and we're excited to bring OpenX's technology to the
region," said Jason Fairchild, Chief Revenue Officer, OpenX. "We're also
extremely pleased to have Dimo lead our DACH efforts given his deep
experience in business development and knowledge of the digital and
advertising sector. Dimo's appointment, the opening of our Munich office
and the establishment of a German team are each significant steps in
furthering our mission to unleash the full economic potential of digital
media businesses worldwide."
In 2012, OpenX generated more than $154 million in revenue. This growth
has attracted major global investors including SAP Ventures, Samsung
Venture Investment Corporation, Dentsu Inc. digital subsidiary cyber
communications, inc., Accel Partners (News - Alert) and Index Ventures. In 2011, SAP
Ventures, which is funded by SAP AG (NYSE: SAP), the market leader in
enterprise application software, led a $20 million Series D funding
"Display advertising increasingly is an important part of the enterprise
ecosystem and OpenX has clearly established a leadership role within
it," said Nino Marakovic, Chief Executive Officer and Managing Director,
SAP (News - Alert) Ventures. "The basis for our initial investment was to provide OpenX
with an enhanced ability to develop its Real-Time Bidding platform and
the Company's excellent progress over the last fourteen months has
validated that investment. Companies with the right expansion strategies
and timing have the greatest impact - OpenX's expansion into Germany,
SAP's global base, is an exciting development."
This latest expansion follows the opening of OpenX's Japanese office in
Tokyo in September 2012 and brings the number of OpenX offices to five,
including Los Angeles, New York and London.
OpenX is a global leader in digital and mobile advertising technology.
OpenX's vision is to unleash the full economic potential of digital
media companies. OpenX solutions provide a unique Software as a Service
platform by combining ad serving, an ad exchange, which includes Supply
Side Platform technology, and content valuation.
OpenX Technologies, Inc., a wholly owned subsidiary of OpenX Software
Ltd., is based in Los Angeles and is backed by leading investors
including Accel Partners, Index Ventures, SAP Ventures, and Samsung (News - Alert)
Venture Investment Corporation.
For more information, please visit www.openx.com.
OpenX is a trademark of OpenX Limited.
1 2013 Future in Focus - "Digitales Deutschland", comScore,
March 2013 http://www.comscore.com/Insights/Presentations_and_Whitepapers/2013/2013_Future_in_Focus_Digitales_Deutschland
2 Digital Growth Remains Robust in Western Europe, eMarketer,
June 2013 http://www.emarketer.com/Article/Digital-Growth-Remains-Robust-Western-Europe/1009975
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130903005604/en/
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