Effective marketing and hard work lands a tenant ; LETTINGS NEWSADVERTISING FEATURE Staff at IMS Lettings advise landlords on how to let their... [Derby Evening Telegraph (England)]
(Derby Evening Telegraph (England) Via Acquire Media NewsEdge) Effective marketing and hard work lands a tenant ; LETTINGS NEWSADVERTISING FEATURE Staff at IMS Lettings advise landlords on how to let their properties quickly to professional tenants.
IMS Lettings, Derby's awardwinning agent, prides itself on letting properties in an average of just 10 days - beat-ing the industry average of 33 days by a country mile.
Jenny Underhill, its valuation manager, says: There's no secret to letting a property quickly, just hard work and swift, effective marketing. If your property is clean, well presented and advertised in the right places at a realistic price, it will attract interest from a quality tenant within a couple of weeks.
Constant monitoring and tenant feedback is vital, and if your property is struggling to let it is important you act quickly. A small adjustment in rent is usually sufficient to kick-start interest again and secure the right tenant.
For the benefit of your investment returns (gross yield), it is often better that your property is occupied at a slightly lower rent rather than standing empty for a few more weeks.
When it comes to choosing an area for your property investment, the trick is to stick with an area you know well - maybe a street close to home or work, or an area that you have researched thoroughly.
IMS Lettings now lets and manages properties across Derbyshire for more than 6,500 landlords and moves hundreds of tenants into properties each month.
Hayley Ward, manager at its Borrowash office, says: The lettings process can be extremely quick if you have the up-to-date technology, from marketing to credit referencing and online inventories and move-ins. We have successfully processed tenant applications in just 24 hours if necessary. IMS Lettings has noticed a steady rise in the length of average tenancy, which now stands at almost two years.
To arrange your free valuation with Jenny Underhill or any member of IMS valuation team, call 01332 669911.
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