Printworks Expo 2013 expected to draw 1,300 visitors [New Straits Time (Malaysia)]
(New Straits Time (Malaysia) Via Acquire Media NewsEdge) KUALA LUMPUR: Visitors will learn about the power of print advertising in fuelling their business growth during NSTP Printworks Expo 2013.
The print media under the New Straits Times Press Bhd (NSTP)'s stable offers a platform for businesses to reach out to 8.7 million of new potential customers, said Roche Chew, NSTP head of agency/ direct and special feature.
"Many organisations, especially the small and medium enterprises, have a tough time knowing the best way to grow their business and think that mainstream newspapers are out of their marketing reach.
"Thus, the NSTP Printworks Expo 2013 is designed to introduce businesses to the extraordinary power of print advertising through Malaysia's most widely read and influential newspapers - the New Straits Times, Berita Harian and Harian Metro," Chew said yesterday.
NSTP Printworks Expo 2013, a marketing expo run by NSTP, is expected to attract about 1,300 of visitors.
The expo, which is now in its seventh year, aims at keeping business owners abreast of dynamic Malaysian marketplace.
It is currently being held at the JW Marriott Hotel here until Friday, before it heads to the north to Penang's Traders Hotel on September 9 and will make its last appearance at Thistle Johor Baru on September 11.
The expo, which is free of charge, is said to be the first of its kind in the world.
Chew said visitors to the expo can enjoy as much as 60 per cent of substantial cost savings against regular rate card when subscribing to advertising packages offered during the expo.
New customers are also eligible to participate in lucky draw contest and win a Volkswagen CC Comfort.
"To top it off, we also offer free production and rate protection for all companies who purchase a package," he said.
Meanwhile, George Buschman, executive chairman of Australia- based Boost Media International, sees print media as having vast untapped potential in emerging market like Malaysia. Boost Media is the NSTP's consultant in organising the Printworks Expo.
"Over the past few years, the newspapers industry has experienced some massive changes. Newspapers in mature economies are struggling to survive. However, newspapers in Asia are still booming (and) emerging market, like Malaysia, still sees strong demand," he said.
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