Acorn International Provides Online Retail Experience Through Shoppable Video
Sep 05, 2013 (Close-Up Media via COMTEX) --
Acorn International, Inc., a media and branding company engaged in developing, promoting and selling products through direct response and distribution networks, in partnership with Shanghai-based tech start-up AVD Digital Media, has officially launched its first interactive shoppable video for online consumers.
According to a release, this is the first shoppable Commerce video of its kind in the China market.
As a TV direct sales company in China, Acorn has promoted new retail business models over the past 15 years and has gained consumers' confidence with continuous innovation and the introduction of new products and services. Thanks to AVD's AVD TOUCH technology, Acorn's web shoppers can immediately purchase and acquire product information simply by touching any product they see on-screen. This technology can be layered on video directly within online portals and website banner ads for maximum exposure to further drive eCommerce sales. The shoppable video mechanism, powered by AVD TOUCH has been shown to increase click-through-to-buy rates while significantly lowering cost per sale when compared to other direct-sell mechanisms.
Executive Chairman of Acorn International and member of the USTR Advisory Committee for Trade Policy and Negotiations Robert W. Roche, said this of the new technology, "Engaging interactively with video content enables our consumers to sit in the driver's seat and take control of their online experience."
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