Philips ensures customers lose the wires but not the audio quality with aptX®
Sep 05, 2013 (M2 PRESSWIRE via COMTEX) --
Cambridge, UK and Sunnyvale, California, USA - - CSR plc (LSE: CSR; NASDAQ: CSRE) today announces that its aptX® audio compression codec has been chosen by Philips to ensure high-quality Bluetooth® stereo audio in a range of its wireless audio devices. The first aptX-enabled products to be launched from September 2013 onwards will be the Philips Fidelio Wireless SoundTowers DTM9030, the Fidelio Wireless Docking Tower DTM5096, the Fidelio Wireless Portable Speaker P9X, the Android Docking Speaker AS860, Wireless Shoqbox XL SB8600 and the Wireless Studio Speakers S3X and S5X. All products will allow consumers to stream music wirelessly from any aptX-enabled source device.
"We know that our customers want the convenience of a wireless audio connection but without losing any of the quality that a wired device gives them," says a spokesperson at Philips. "Giving our customers immersive and crystal-clear sound, whether it's wired or wireless, is paramount, so we tested a number of solutions. We chose aptX because it easily achieves the highest-quality Bluetooth stereo audio on the market."
Philips is the latest high-profile brand to join the ever growing aptX ecosystem with over 150 manufacturers now using aptX in a range of devices including smartphones, wireless headphones and portable speakers. "Philips has played a significant role in shaping wireless audio technology and is an expert in audio quality, so we're delighted that the company has chosen aptX," says Anthony Murray, Senior Vice President, Business Group at CSR.
"As consumer demand grows for both wireless devices and high-quality audio, aptX is perfectly placed to help consumers lose the wires without losing audio quality," continues Murray. "With millions more audio source devices, including the recently launched Samsung Galaxy S4 and HTC One, containing aptX, consumers can also be assured that their aptX powered Bluetooth accessories will be compatible with their smartphone or other source device."
In order to fit within the Bluetooth 'pipe' and transmit wirelessly, audio needs to use a bit rate reduction technique. aptX audio technology uses a non-destructive solution to ensure the audio is transmitted over Bluetooth's available bandwidth. It replicates the entire frequency of the audio, maintaining CD-quality audio over the Bluetooth connection and ensuring that users can hear everything as the artist originally intended.
CSR is a global provider of innovative silicon and software solutions for the location-aware, media-rich, cloud-connected world. Our platforms are optimised for the automotive navigation and infotainment, digital cameras and imaging, connected home infotainment and wireless audio markets. We provide solutions to complex problems in the audio-visual, connectivity and location technology domains across a broad range of markets, with a technology portfolio that includes GPS/GNSS systems, Bluetooth®, Wi-Fi®, FM, NFC, aptX® and CVC(TM) audio codecs, JPEG, MPEG, H.264 imaging, PDL printing, microcontrollers, DSPs and broadband receivers. CSR's technology solutions and market platforms enable its customers to deliver a superior user experience and are adopted by leaders in the auto, computer, home and mobile markets. More information can be found at www.csr.com. Keep up to date with CSR on our technical blog or CSR people blog, YouTube, Facebook or follow us on Twitter at twitter.com/CSR_plc.
CAUTIONARY NOTE ON FORWARD LOOKING STATEMENTS
This press release contains certain statements (including statements concerning plans and objectives of management for future operations or performance, or assumptions related thereto) that are not historical facts and constitute 'forward looking statements' within the meaning of the United States Private Securities Litigation Reform Act of 1995 in relation to CSR's aptX audio technology, and their performance characteristics in Philip's wireless audio devices and other consumer electronic products, and other future events and their potential effects on CSR. These forward-looking statements can be identified by words such as 'will,' 'can deliver,' offers', 'allows', 'to enhance,' 'enables,' 'designed to' and other similar expressions regarding the performance characteristics of CSR's aptX audio technology, and their performance characteristics in consumer electronics products, and their potential effects on CSR. Any future release of CSR's aptX audio technology or consumer electronics products containing such technology, related products or modifications to such products' capability, functionality or features are subject to ongoing evaluation by CSR and its customers, and may or may not be implemented and should not be considered firm commitments by CSR or its customers and should not be relied upon in making purchasing decisions. Such forward-looking statements represent the current expectations and beliefs of management of CSR, and are based upon numerous assumptions regarding CSR's business strategies and the environment in which CSR will operate and therefore involve a number of known and unknown risks, contingencies, uncertainties and other factors, many of which are beyond the control of CSR, including, but not limited to, those detailed from time to time in CSR's periodic reports (whether under the caption Risk Factors or Forward Looking Statements or elsewhere), which are available at the SEC's web site http://www.sec.gov. Each forward looking statement speaks only as of the date hereof. CSR does not undertake to release publicly any updates or revisions to any forward looking statements contained herein, otherwise than required by law.
Bluetooth® and the Bluetooth logos are trademarks owned by Bluetooth SIG, Inc. and licensed to CSR.
Wi-Fi®, Wi-Fi Alliance®, WMM®, Wi-Fi Protected Access®, WPA®, WPA2®, Wi-Fi Protected Setup(TM) and Wi-Fi Multimedia(TM) are trademarks of the Wi-Fi Alliance.
Other products, services and names used in this document may have been trademarked by their respective owners.
For more information contact:
+1 (617) 960-9875
+44(0)845 370 7024
((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.com on the world wide web. Inquiries to email@example.com.
[ Back To Technology News's Homepage ]