South West firms eye opportunities for sales at Boat Show [Western Morning News (England)]
(Western Morning News (England) Via Acquire Media NewsEdge) Westcountry businesses are gearing up for this year's Southampton boat show which should generate hundreds of thousands of pounds worth of sales.
The 2013 show kicks off on September 13 with companies given the opportunity to exhibit their products and raise their profiles.
Many exhibitors, having been several times before, know exactly what to expect and hope for from this year's show. Plymouth-based Ribeye, which has manufactured motor boats since its inception in 1998, has not missed a show since.
Ella Chivers, marketing director of Ribeye, said: Southampton and London are the most important shows of the year for us.
It is important to meet current and potential customers and it is shows like these that allow us to do this.
Adrian Jones, of Rustler Yachts Ltd, in Falmouth, is clear about his company's involvement in the show: We go to sell boats, he said. We've been for the last 20 years and it's always beneficial.
It's an expensive thing to do but we wouldn't go if it wasn't important for the development of the company. Adrian Hart, of Falmouthbased traditional yacht builders Cockwells said there were particular advantages to attending the Southampton show.
When buying a beautiful boat, you need to see it in its environment; the Southampton boat show allows customers to see the boats in the water as they're supposed to be. He added: There is also a huge yachting fraternity all along the south coast; the show allows us to take boats along and speak to our long term customers.
Mr Hart believes that for the six years Cockwells have been attending the show, there has been an increase not just in sales but in product and brand awareness. This has allowed us in recent months to go international; we are now taking our new line of luxury yachts to exhibit in Monaco, he added.
Founded in 1968, the Southampton Boat Show is now celebrating its 43rd year. Over the ten-day period, from September 13 to 22, visitors will see companies ranging from the smallest family boat yards to huge multinational yacht manufacturers and have a chance to do some research and ask some advice. The event presents a huge opportunity to Westcountry businesses in the marine sector which makes up over 30% of the total UK marine industry revenue.
'Southampton and London are the most important shows' Ella Chivers
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