India Media and Entertainment Industry; Digital Media Outlook 2013
NEW YORK, Sept. 5, 2013 /PRNewswire via COMTEX/ --
Reportlinker.com announces that a new market research report is available in its catalogue:
India Media and Entertainment Industry; Digital Media Outlook 2013 http://www.reportlinker.com/p01593380/India-Media-and-Entertainment-Industry-Digital-Media-Outlook-2013.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Portable_Devices
This is the most in-depth report on the Indian Digital Media and Entertainment Industry currently available prepared by Indian researchers who know the market inside and out.If you're a media owner looking to enter the Indian market or need to keep abreast of key changes and developments, this is the report you need to keep you up-to-date in this fast moving, lucrative market.This report looks at Internet consumption, digital advertising, Mobile adoption, social networks and additional information on the digital landscape in India. The report outlines who the important foreign and domestic players are which will show you what competitors are doing and also identify potential partners (see companies covered for more detail). This report presents the current market conditions and growth forecasts out to 2016 and in some cases 2025; useful in helping you ascertain which areas represent most opportunity.
Macro-Economic Overview; Composition of Consumption Expenditure across Segments- Major Player coverage across digital- The Internet Infrastructure in India; India Internet Consumption & Behaviour- Mobile Telephony 2G, 3G, Mobile Value Added Services (MVAS)- Mobile advertising, Mobile Applications, Smartphones, Tablets- Growth of India's Top Social networking Sites- Detail on Digital Advertising- Surveys including Internet & Mobile Association of India survey (IAMAI)Many media companies have bought reports from East West Information Services to help with market entry strategy and due diligence in the Indian media market.
Whilst traditional media like Television and Print presently dominate the Indian Media & Entertainment Sector, worth more than USD 7 Bn and still accounting for three-fourths of the sector size, as in Western economies it is digital media which is showing the most spectacular growth, albeit from a relatively low base in India. As in other sectors, the digital and mobile sector needs to be viewed in terms of two very separate revolutions happening across India: One is the explosion in reach and usage among the population at large, with relatively simple and very low cost technology. India boasts the extraordinary figure of 950m mobile phone subscriber accounts - probably about 750m of which are active. A high proportion of the phones (currently 95%) will remain simple technology on very low subscriber tariffs for some years. The major growth in revenues, here, will be associated with SMS, music downloads and simple social networking not requiring internet access. The content opportunities for international players are likely to be modest.The second revolution is in internet connectivity among the higher SEC groups. 'White collar' workers increasingly have internet access at work, some have access at home and a growing number have smart phones (and as yet a tiny number, tablet devices) - albeit using Wi-Fi rather than 3G for connectivity. Collectively, about 100m Indians are using the internet. Those who are connected are rapid adopters of social media. Facebook has recently surpassed 50m users in India and is by far the largest of the social networks at present.
Indians are culturally still hesitant about online/mobile purchases owing to fears of fraud, misrepresentation, identity theft and prefer Cash on Delivery payment modes. The Corporate segment too has been realtively slow to advertise on-line, still less than 5 per cent of their overall advertising budget. A large majority of Indian companies have been hesitant to align their marketing strategies with the digital media. But consumer behavior is starting to change and marketing will rapidly follow.
Continued growth in internet penetration and mobile device access is expected to drive consumption. This will further drive adoption by advertisers and developments in the payment ecosystem to facilitate better monetization, and hence revenue growth. It is a certainty that the growth of internet activity in India will be via mobile devices. Low cost tablets (not Apple i-pads) and budget smart phones will become the devices of choice. It is also a certainty that low-cost connectivity will be necessary, if volumes are to grow rapidly. And innovative pricing models for digital content will be critical for the industry's long term success.1. Executive Summary 04 a) The Macro-Economic Outlook 04 People and Demographics - Growing Middle Classesb) The Media Economy 052. Macro-Economic Overview 08 a) Overview 08b) The Indian Consumer Landscape 13 Share of Average Household Consumption Four Key Segments Composition of Consumption Expenditure Across Segments Future Outlook3. The Indian Digital Media Industry 24 a) Executive Summary 24 b) The Internet Infrastructure in India 25 Key Drivers Mobile Telephony c) Consumer profile and behavior 34 India Internet Consumption & Behavior d) Digital market sub sectors summary 42 Commerce and Transaction Mobile advertising Mobile Applications Factors driving growth in mobile apps Overall digital prospects and development Key Challenges e) Key verticals and major players 52 Consumer Digital - Segmentation Utilities Growth of India's Top Social networking Sites Usage of India's Top Social networking Sites Content &Entertainment f) Appendix - Detail on Digital Advertising 60
Bharti AirtelAirtelVodafoneIdeaRComTata Docomo Reliance, Airtel, Idea and Vodafone. State owned MTNL and BSNLAircel Tata Teleservices (TTSL)Sistema Shyam Teleservices (MTS India) Bharat Sanchar Nigam Limited (BSNL)Qualcomm India ZTEVirgin Reliance Industries (RIL)Alcatel Lucent, Ericsson and HuaweiUTV SoftwareAugere WirelessFrance TelecomTikona WirelessMicromax, Karbonn, Lava Nokia SamsungSony Motorola HCL, Karbonn, Micromax, iBall, MicromaxBharat Sanchar Nigam Limited (BSNL)Pantel TechnologiesDataWind TechnologiesDataWind Ltd IIT BombayHuman Resources and Development ministryAppleTwitter Facebook HDFC BankmPaisaSBIAxis BankMulti Screen Media (Sony Entertainment Television), TV Today NetworkBBCOberthur TechnologiesNineappsAscra technologiesIcreon technologiesCleversenseArthisoftnbmindsmobilsappsdeveloperindiaOracleSpec-IndiaSMSGupShup IndyarocksU2opia Mobile Zee Entertainment EnterprisesFlipkrt, OLX YahooMicrosoftGemini New Media VenturesNorthgate TechnologyReliance EntertainmentIbibo The Times of IndiaHT Media LtdIBN LiveESPNQLX Inc.TripAdvisor Media GroupExpedia Inc.
Virgin vFlashMTS MBlazeReliance Netconnect+Tata Docomo Photon+Tata Photon+MTS Ultra AndroidWi-MaxUSSD technology.SmartphonesMacBook Air iPhone iPadGoogle MapsOrkutWhatsappBlackberry MessengerSkype Ditto TV Android 2.2 OSAndroid 4.0 Operating systemTabletsAakashAakash 2iOS from Apple Android from Google Blackberry OS Symbian OS Windows OS Micromax OS Lava OSJAVATimes InternetWikimediaNetwork 18ASK NetworkRediff IndiaIndian RailwaysYouTubeCBS InteractiveSongs.pkOMG from YahooYahoo MoviesBeeMp3DailyMotionToneMediaIMDBMP3RaidYahoo sitesMicrosoft sitesGoogle sitesBloggerLinkedInFederated Media PublisherBharatStudents.comBigadda.comYahoo-ABC News NetworkYahoo! SportsCricbuzzINDIA.COM sitesCRICTIME.COMWikimedia Foundation SitesYahoo! AnswersQUIKR.COMeHowAnswers.com sitesMy Yahoo!THEFREEDICTIONARY.COMWIKIMAPIA.ORGMakeMyTripYatra OnlineCLEARTRIP.COMTripAdvisor Media GroupGOIBIBO.COMINDIARAILINFO.COMWEGO SitesREDBUS.INExpedia Inc.Metro
List of Schemes:
National Broadband policy National Mission on Education through Information and Communication Technology (NME-ICT)National Telecom Policy targetsNational Council for Applied Economic Research (NCAER)
To order this report: India Media and Entertainment Industry; Digital Media Outlook 2013 http://www.reportlinker.com/p01593380/India-Media-and-Entertainment-Industry-Digital-Media-Outlook-2013.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Portable_Devices
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