Doro introduces a new product range in easy mobiles: Primo™ by Doro
(OMX (English) Via Acquire Media NewsEdge)
Lund, 2013-09-06 08:01 CEST (GLOBE NEWSWIRE) --
Doro, the global leader in easy-to-use mobile devices, is pleased to reveal
Primo™ by Doro. Primo™ by Doro is an additional range of easy-to-use mobile
phones that will attack the low price segment with still an attractive set of
core features. The products will be available in selected countries across the
DACH region, eastern and southern Europe with start from the fourth quarter
The range uses Doro’s brand equity and will offer lower priced handsets
primarily targeted at the senior mobile user, still with ease-of-use even if
not including all parts of the typical Doro ‘DNA‘, The launch of Primo by Doro
is a direct result of the company’s acquisition of German distributor IVS in
May 2013 and further confirms the synergies between the two businesses. As such
the new range will primarily be sold through retailers, rather than Doro’s
established network partners in the selected countries.
“At Doro we are highly responsive to the needs of our customers and the
different markets in which we reach them. Primo by Doro is being introduced to
offer customers of some specific markets more affordable access to our
products. With this additional range, Doro is well equipped to comfort its
leadership position in Europe”, says Jérôme Arnaud, President and CEO at Doro
in a comment.
Primo™ by Doro aims to give mobile users in the selected more competitive
markets more choice, and the decision to launch an additional brand was to
cater for a wider market opportunity and complement Doro’s existing
award-winning PhoneEasy® range.
Initially two handsets will be launched – a clamshell and a bar design. Both
will be 2G handsets with camera, Bluetooth® connectivity, pocket torch and FM
radio. The phones also have some of Doro’s core design features including;
direct dial keys, well-spaced keypads and assistance buttons on the reverse.
For more information, please contact:
Jérôme Arnaud, Doro President and CEO, +46 (0) 46 280 50 05
Doro AB is a Swedish public company formed in 1974. It released its pioneering
‘easy-to-use’ mobile phone in 2007 and today is the global market-leader within
the category. Doro products and solutions are available in thirty countries
spanning five continents. These include; mobile phones and smart devices,
applications and software, fixed line telephony, telecare and mobile health
solutions. Doro removes barriers to adoption of new technologies and holds
numerous international awards in recognition of its product designs and
innovations. Doro shares are quoted on the Nasdaq OMX Stockholm exchange,
Nordic List, Small Companies. Revenues of SEK 837.5 million were reported for
This is information that Doro AB (publ) is required to publish in accordance
with the Swedish Securities Markets Act and/or the Swedish” Financial Trading
Act. This information was submitted for publication on 6 September 2013 at
08:00 a.m. CET.
Copyright © 2013 OMX AB (publ).
Copyright © 2013 OMX AB (publ)
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