|[September 09, 2013]
Adobe Previews Major Update to Video Tools in Creative Cloud
SAN JOSE, Calif. --(Business Wire)--
Adobe (News - Alert) (Nasdaq:ADBE) today announced plans to significantly update the
video tools in Adobe®
Creative Cloud™. With over 150 new features, this upcoming release
is packed with new capabilities in Adobe
Premiere® Pro CC, Adobe
After Effects® CC, Adobe
SpeedGrade™ CC, Adobe
Prelude™ CC, Adobe
Media Encoder CC and Adobe
Story CC Plus redefining how video professionals create, collaborate
and deliver high quality productions across multiple screens. Important
updates will also be added to Adobe
Anywhere® for video, which enables large virtual teams of talent to
efficiently shoot, log, edit, share and finish video productions
together. Today's announcement signifies Adobe's commitment to providing
continuous innovation for Creative Cloud members and builds upon the
huge customer momentum Adobe video is experiencing across the broadcast
and post-production industries. These major updates, expected in
October, allow broadcast and media professionals to extend their
creative toolset and streamline their editing environments.
Adobe will demonstrate its new solutions, highlight key customers and
partner focused initiatives during the annual IBC 2013 Exhibition at its
stand (Hall 7, Stand 7.G27) in the RAI Convention Center, Sept. 13-17,
and online at www.adobe.com/go/ibc2013.
Adobe professional video and broadcast tools will also be presented in
more than 60 partner booths throughout the IBC exhibit.
New Innovations to Creative Cloud for Video
Creative Cloud offers video professionals a membership-based service
that provides users with unlimited access to download and install
flagship Adobe professional video desktop applications as well as the
full range of Adobe desktop applications for design, Web and
photography. With Creative Cloud membership, users also have access to
publishing services to deliver apps and websites, cloud storage and the
ability to sync to any device, and new products and exclusive updates as
soon as they're released. This offers more efficient ways to share work
with colleagues and the creative community; and enables more innovation,
collaboration and efficient productions from post to broadcast. Key new
A new Direct Link Color Pipeline between Adobe Premiere Pro CC and
SpeedGrade CC provides an integrated workflow that allows users to
move multi-track timelines seamlessly back and forth; open Adobe
Premiere Pro CC sequences in SpeedGrade quickly; and see the results
as effects in Adobe Premiere Pro CC that are managed by the Lumetri
Deep Color Engine.
Expanded native support for UltraHD, 4K and higher
resolutions, high frame rates and RAW formats, enables
editors to work with footage from the hottest new high-res cameras
natively - without having to wait to transcode and re-wrap files.
The Mask Tracker in After Effects enables video professionals
to create masks and apply effects that track automatically
frame-by-frame throughout a composition to save countless hours of
Editing is streamlined in Premiere Pro CC, with improved
multicam, enhanced closed captioning capabilities, new monitor
overlays and audio monitoring features, enabling editors to work
Performance enhancements punctuate this release with support in
Premiere Pro CC for OpenCL, providing editors with the speed and power
they need for the most demanding projects; and new GPU debayering of
the Cinema DNG file format for real time playback.
A preview of the upcoming Prelude CC Live Logger iPad app,
which enables users to log notes, events, and other data on their iPad
while shooting, including the ability to sync with timecode on set via
supported wireless timecode generators, and then sync metadata to
footage via Creative Cloud for faster editing.
Advanced color grading with the new SpeedLooks in SpeedGrade CC
offers dedicated camera patches. This allows users to match the color
spaces even across different camera formats. New multiple masks and
linked mask layers capabilities also enable SpeedGrade users more
control over complex looks.
New Sync Settings in Adobe Media Encoder CC let users now sync
application preferences between multiple computers via Creative Cloud.
New production planning features in Adobe Story Plus provide
powerful scheduling and reporting tools for managng productions
efficiently, making it easy to modify and share lists between
productions and users.
The Next-Generation of Adobe Anywhere for video
Adobe today also announced important updates are planned to Adobe Anywhere,
the modern collaborative workflow platform that empowers users of Adobe
professional video solutions such as Adobe Premiere Pro CC
and Adobe Prelude CC to work together using centralized media and assets
across standard networks. Adobe Anywhere complements Creative Cloud applications
and enables deep collaboration for large organizations working with
video, including broadcasters, educational institutions and government
Early access to After Effects CC Support: Adobe Anywhere now
enables visual effects and motion graphic artists using After Effects
CC to collaborate with other production team members, without the need
to learn new software.
Growing File Support: Users can now edit media in Premiere Pro
CC while it is recording to a file - a capability important for sports
and live broadcasters.
Complementary iPad App: Adobe is previewing an upcoming Adobe
Anywhere iPad app, that enables users to view productions and play
back sequences on the Anywhere server from the field or a remote
Bill Roberts, director of video product management, Adobe
"Professional video is a dynamic industry where things change fast.
Broadcasters and Video Pros have limited resources and are under
increasing pressure to deliver more on shorter timelines and smaller
budgets, so they need solutions that streamline workflows and enable
more efficiency. We have seen rapid adoption of our video tools in
Creative Cloud and are excited that less than five months after a
milestone Creative Cloud release, we're able to preview significant
new features and services. We make an active effort to listen to our
customers and develop solutions to address industry challenges and
both Creative Cloud and Adobe Anywhere give us a great platform to
quickly deliver those enhancements."
Patrick Dahl, Co-founder, Banner Collective post-production for Chicago
"Our work evolves with technology, so it is cost effective for us to
take advantage of the Adobe Creative Cloud model. Adobe invests in its
video products and it's incredible to see how far they have come. Why
wouldn't you want immediate access to all of the great new offerings?"
Walter Biscardi, Jr., Principal, Biscardi Creative Media
"The move to Adobe Creative Cloud for software delivery really opens
up a huge mindset change for us on the end user side. It's awesome to
know that not only is every tool in the toolbox available to us, but
instead of waiting months or a year to see a new feature rolled out,
Adobe can now implement changes and features as they are ready. That's
huge to know that new tools will be in our hands faster than ever
Stephen Lawes, Creative Director, Cantina Creative
"We spend 90% of our time in Adobe After Effects CC, so any features
that save us time and fuel our creativity are appreciated. In After
Effects CC there's a lot to love - from the new Cinema4D integration
and the improved 3D tracker to the addition of Refine Edge to the Roto
Brush and improved scaling algorithms - it all has a positive impact
on our workflow."
Gerard Tay, Film and TV Editor
"For quick turnaround jobs, Adobe Premiere Pro CC nails it. I can edit
faster than in Final Cut Pro 7 because I don't have to transcode, the
trim tools are better, and I can use features such as Hover Scrub to
cut a montage incredibly quickly."
Membership Plans and Availability:
This major update to the video tools in Creative Cloud is expected to be
available in mid-October 2013. Current Creative Cloud members receive
all of this innovation as part of their existing membership, at no extra
cost. Special promotional pricing is available to existing customers who
own CS3 or later. Individual, education, team, government and enterprise
membership plans are available. For pricing details, visit: https://creative.adobe.com/plans.
New enhancements for Adobe Anywhere for video are expected to be
available in mid-October. For pricing, please contact an Adobe account
representative at firstname.lastname@example.org.
For further details on Adobe Anywhere, visit http://www.adobe.com/products/adobeanywhere.html.
For more information on Adobe Broadcast Solutions, visit http://www.adobe.com/go/broadcast.
For more information on Adobe Creative Cloud or Premiere Pro CC, After
Effects CC, SpeedGrade CC and other tools available in Creative Cloud,
please visit www.adobe.com/products/creativecloud.html.
See New Video Tools at Create Now World Tour
Adobe's new video tools will be showcased at the company's upcoming
Create Now World Tour. At these free seminars, Adobe evangelists will
share tips and techniques to create and share standout work, using
Creative Cloud. Create Now enables creatives to meet the experts, watch
amazing demonstrations, learn new skills, network with peers, and get
answers to workflow questions. The first event is September 19, in San
Francisco, California. More information is available at: www.adobeeventsonline.com/createevent.
About Adobe Systems (News - Alert) Incorporated
Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.
© 2013 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe
logo, After Affects, Aywhere, Creative Cloud, Media Encoder, Prelude,
Premiere Pro, SpeedGrade and Story and are either registered trademarks
or trademarks of Adobe Systems Incorporated in the United States and/or
other countries. All other trademarks are the property of their
This press release contains forward looking statements, including those
related to Adobe's future product plans, which involve risks and
uncertainties that could cause actual results to differ materially. For
a discussion of these and other risks and uncertainties, individuals
should refer to Adobe's SEC (News - Alert) filings. Adobe does not undertake an
obligation to update forward looking statements.
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