Bikers born to be hog wild [National, The (United Arab Emirates)]
(National, The (United Arab Emirates) Via Acquire Media NewsEdge) A Elsa Abinade, from Lebanon but based in Dubai, is the marketing manager of Harley-Davidson Middle East and North Africa. She speaks here about her job, the new line-up of bikes for 2014, and the growing number of female riders.
q Can you describe your job?
a I will have worked for Harley for three years in October. I work for the Harley-Davidson Motor Company subsidiary office and we represent the motor company from the US in the Middle East and North Africa. We don´t sell bikes directly; we have partners called dealerships that sell the bikes or the merchandise for us. We represent the brand. We have a team over here that takes care of everything related to the dealership. We have people to get the bikes here, to take care of the brand´s standards, to open dealerships and make sure they are servicing our customers well. Then you have me taking care of the marketing and communications - seeing what [the dealerships] are doing for activities and events and how they are representing us.
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