Shanghai AVIC Optoelectronics and NLT Technologies Form JV [Health & Beauty Close - Up]
(Health & Beauty Close - Up Via Acquire Media NewsEdge) Shanghai AVIC Optoelectronics Co. and NLT Technologies have formally announce the establishment (March 15) and official launch, currently scheduled for November 1, of a new joint venture Tianma NLT America, Inc., to provide advanced AMLCD display solutions specifically catering to the Americas industrial market.
These companies are all part of the TIANMA Group (TIANMA Group).
In a release, the companies said that Tianma NLT America, Inc. offers AMLCD display products and solutions from both NLT and the Tianma Group, with a breadth of manufacturing options from the Tianma Group and quick response to customers in the industrial, medical and high-resolution display application fields. The company will have responsibility for sales, marketing and engineering support of the NLT/Tianma product line as well as management responsibility of the distribution channel for the Tianma AMLCD products in the Americas.*
The company name, Tianma NLT America, Inc., leverages the brand equity of NLT and its technology strength and quality AMLCD display modules plus the advanced manufacturing strength of Tianma Group facilities. Drawing upon the strength of each of its contributors, the new company and new name aims to resonate with customers and stimulate new opportunities for expansion of the LCD business.
Dr. Shigehiko Sato, well known in the industrial LCD business, is named President of Tianma NLT America. Formerly Vice President of the Display Business Unit at Renesas Electronics America Inc. (REA), Dr. Shigehiko Sato brings over 20 years of experience spanning two continents, America and Asia, with an understanding of the AMLCD business through strong customer relationships. Under his leadership, the new company will provide marketing, engineering, design, pre-sales, sales and post-sales support of LCD products and LCD-related services to customers in the Americas.
"Tianma NLT America is fortunate to unite innovative technology from NLT and manufacturing skills from the Tianma Group with a focus on the Americas," said Dr. Sato, President, Tianma NLT America. The Company unifies offerings from worldwide industry leaders through one centralized operation specifically focused on the Americas.
According to Dr. Sato, first and foremost, Tianma NLT America is focusing on a smooth transition strategy for customers and partners to ensure continuous supply of high-quality solutions combined with continued exceptional customer support which REA Display Business Unit (DBU) has been providing.
Tianma NLT America, Inc. is targeted to begin operations, with REA DBU personnel transitioning to the new company, on November 1.
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