"Deliver Smarter Cross-Channel Online Marketing Opportunities with Attribution Modeling" - Live Webcast at Digital Marketing Depot, Sept. 19
Redding CT, Sep 10, 2013 (PRWeb.com via COMTEX) --
On Thursday, September 19 at 1 PM EDT, Digital Marketing Depot presents "Deliver Smarter Cross-Channel Online Marketing Opportunities with Attribution Modeling," a live webcast that looks at how digital marketers can best understand which marketing channels are driving conversions.
Registration is free and is open at Digital Marketing Depot.
Using actual case studies, and drawing on their own expertise, speakers Nick Morrelli and Anthony Stagg, Senior Digital Analysts at Covario, will demonstrate the importance of using attribution to better understand the path to conversion.
Attribution modeling can also reveal and maximize cross-channel online marketing opportunities. When marketers go beyond last-click attribution and truly identify and understand the paths to online conversion, they can develop smarter strategies that will increase ROI and ROAS.
Topics will include: why it's smart to consider different types of attribution modeling; how interaction analysis reveals channel synergies; why same session data can skew results; and, how to apply insights from attribution to drive channel marketing and investment decisions
This webcast is hosted by Digital Marketing Depot and sponsored by Covario. Covario is an award-winning, full-service search marketing firm that provides Fortune 500 companies with software and agency service solutions for organic search engine optimization (SEO), social media programs, display advertising and paid search advertising (PPC).
Digital Marketing Depot is owned by Third Door Media, Inc., producer of the world's largest digital marketing conference series, Search Marketing Expo (SMX), and publisher of leading marketing blogs Marketing Land and Search Engine Land.
Read the full story at http://www.prweb.com/releases/DMD/0919WC/prweb11106404.htm
[ Back To Technology News's Homepage ]