Portland online retail startup Brandlive raises $1.6 million from Oregon Angel Fund [The Oregonian, Portland, Ore.]
(Oregonian (Portland, OR) Via Acquire Media NewsEdge) Sept. 09--Brandlive, a Southeast Portland startup whose technology connects retailers with prospective customers, said today that it has raised $1.6 million in an investment round led by the Oregon Angel Fund.
The company (formerly known as Your Brandlive) enables live video chats between retailers and customers. For example, a company using Brandlive's software could hold an online event with hundreds or thousands of potential customers, demonstrating a product and fielding live questions from viewers.
Brandlive, a member of the Portland Seed Fund's third class and winner of last spring's Angel Oregon competition, had previously disclosed $200,000 in outside investment -- that sum is included in today's round.
Clients include Adidas, Marmot, Nordica, Crock-Pot and Levi Strauss & Co. The company said it will use the funding to expand its sales and marketing efforts. Brandlive has seven full-time employees and three open positions.
The Oregon Angel Fund is a collection of private investors, supplemented with backing from the Oregon Growth Account, which invests funds generated by the Oregon Lottery. OAF's portfolio includes other high-profile Oregon startups including GlobeSherpa, Jama Software and Elemental Technologies. OAF has also had a series of high-profile exits, most recently the $26 million sale of Portland mapping startup Meridian in May.
-- Mike Rogoway; Twitter: @rogoway; phone: 503-294-7699
(c)2013 The Oregonian (Portland, Ore.)
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