|[September 11, 2013]
Comcast Hires Ed Brassel as Senior Vice President of Business Intelligence
PHILADELPHIA --(Business Wire)--
announced today that Ed Brassel has joined the company in a new
leadership role, Senior Vice President, Business Intelligence, Comcast (News - Alert)
Cable. With a focus on business intelligence and data analysis, Mr.
Brassel will help Comcast to drive overall business growth through the
utilization and interpretation of its data assets to inform decision
making and strategic planning. He reports to Neil
Smit, Chief Executive Officer of Comcast Cable.
Ed Brassel, Senior Vice President, Business Intelligence, Comcast Cable (Photo: Business Wire)
"We created this role to take advantage of data assets at Comcast," said
Smit. "Ed brings a deep analytic background to Comcast and understands
the industries we lead. Ed and his team will provide a greater
understanding of consumer dynamics which will inform our business
decisions and help us build more customer-centric products and services."
With more than 25 years of experience in marketing, strategy and
business analytics, Mr. Brassel most recently served as Senior Vice
President, Marketing and Business Analytics at DirecTV (News - Alert), managing all
aspects of subscriber analytics and audience measurement. He has also
held various marketing and analytics roles with Brierly+Partners,
Omnicom (News - Alert), H.J. Heinz Company and R.J. Reynolds Tobacco Company.
Mr. Brassel is a graduate of Duke University, where he earned both an
MBA and B.A. in Psychology. He and his partner have relocated from Los
Angeles to Philadelphia.
About Comcast Cable:
Comcast Cable is the nation's largest video, high-speed Internet and
phone provider to residential customers under the XFINITY brand and also
provides these services to businesses. Comcast has invested in
technology to build an advanced network that delivers among the fastest
broadband speeds, and brings customers personalized video,
communications and home management offerings. Comcast Corporation
(Nasdaq: CMCSA, CMCSK) is a global media and technology company. Visit www.comcastcorporation.com
for more information.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130911005760/en/
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