|[September 12, 2013]
Viggle TV Tune-In Product Dramatically Increases Social Activity, According to Trendrr
NEW YORK --(Business Wire)--
(Symbol: VGGL), a free, cutting-edge mobile platform that operates as a
"second screen" engagement and loyalty program for television, today
released findings from a study of its Verified Tune-In product conducted
using data from social media analytics company Trendrr. Taking place
between mid-July and late August, Viggle promoted 14 specific TV
programs from a select group of networks via Verified Tune-In, which
leverages its loyalty platform and currency to drive check-ins and
engagement. It concluded that, on average, audio-verified check-ins of
promoted shows increased by 282%, significantly boosting those shows'
Trendrr rankings. In addition, Viggle's real-time engagement product
Viggle LIVE run with promoted shows saw 73% of checked-in users play
along - more than double the normal participation rate.
During the weeks of the Verified Tune-In study, the 14 specific programs
had an average Trendrr rank of five, according to corresponding Trendrr
data. As the subset of those same shows that were not promoted in the
same manner by Viggle the previous week (11 of the 14), which had an
average Trendrr ranking of nearly 20, this represented a jump of nearly
15 spots in Trendrr rankings. Furthermore, in all but two of the 14
instances, Viggle social data accounted for the majority of social
activity associated with the program as measured by Trendrr.
"By changing the number of points awarded for checking in and engaging
with these shows this summer, Viggle's Verified Tune-In clearly impacted
viewer behavior and how these programs were ultimately ranked by
Trendrr," said Greg Consiglio, President and COO of Viggle. "This social
activity surge clearly moved the needle for these programs as Viggle
users checked in and stayed engaged in-app by taking advantage of the
enhanced viewing experience made possible by Viggle LIVE."
The study demonstrated that the additional point earning opprtunities
offered to Viggle users resulted in a significant rise in check-ins as
compared to programs that were not promoted on a given night. For
example, on August 12, the CW's "Breaking Pointe" appeared at #3 in the
Trendrr rankings as compared to the previous week when it was #7. Over
the five-week period, when the majority of tune-in promotions occurred,
E!'s "Keeping Up With the Kardashians" saw more Viggle user activity
than ever before. Additionally, in terms of the most social cable shows
on Trendrr, Viggle enabled:
Travel Channel's "Bizarre Foods America" (July 29) to emerge as sixth
(up from #70 the previous week), with 97% of all social activity
attributed to Viggle;
Discovery Channel's "Airplane Repo" (August 22) captured the #3 spot
(up from #36 the previous week), with 93% of all social activity
coming from Viggle; and
TLC's "Four Weddings" (August 22) rose to the to #6 position (up from
#50 the previous week), with 88% of all social activity coming from
Viggle calculated the Verified Tune-In results by reviewing how the
number of points offered to users for activities such as audio-verified
check-ins only, audio-verified check-ins and Viggle LIVE use, or Viggle
LIVE use only, affected behavior. Each week during the study, different
programs were selected during which Viggle adjusted one or more of these
variables and the Viggle activity was checked against Trendrr rankings
to determine the effect on the social activity around each program.
Additionally, Viggle compared user activity during the promotion to the
week prior when shows were not promoted on the Viggle platform.
"When it comes to driving viewers to check out and engage socially with
a program, Viggle's Verified Tune-In stands out for its ability to drive
users to a given program," said Craig Woerz, Managing Partner, The Water
Cooler Group, an entertainment industry strategic media and marketing
agency. "With so much content to choose from on so many different
platforms, the second screen can help broadcasters capture attention and
keep an audience tuned in."
Launched in January 2012, Viggle is a free loyalty program for TV whose
app rewards its members for watching their favorite TV shows. Viggle
enhances TV with interactive games like Viggle LIVE and the first ever
real-time fantasy sports game, MyGuy. Viggle members get rewarded for
their TV time from places like Best Buy, Papa John's, Fandango, Hulu (News - Alert)
Plus and Groupon, among others. Viggle also allows like-minded fans of
their favorite shows to connect through Viggle Chatter features.
Viggle's audio verification technology recognizes shows on TV and allows
members to check into live and DVR'd TV content from more than 170 of
the most popular broadcast and cable channels. For more information,
follow us on Twitter (News - Alert) @ViggleNews.
This press release may contain forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933, as amended, and
Section 21E of the Securities Exchange Act of 1934, as amended, and as
defined in the U.S. Private Securities Litigation Reform Act of 1995.
These forward-looking statements involve inherent risks and
uncertainties that could cause actual results to differ materially from
those projected or anticipated. All information provided in this press
release is as of September 12, 2013. Except as required by law, Viggle
Inc. undertakes no obligation to update or revise publicly any
forward-looking statements, whether as a result of new information,
future events or otherwise, after the date on which the statements are
made or to reflect the occurrence of unanticipated events.
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