INTEGRATE appoints chief marketing officer
Sep 13, 2013 (MarketLine via COMTEX) --
INTEGRATE, a marketing technology platform and media marketplace provider, has announced the appointment of marketing executive Scott Vaughan as chief marketing officer.
According to the company, in this newly created role, Vaughan is responsible for marketing and go-to-market strategies to engage and support INTEGRATE's rapidly growing base of customers.
Prior to INTEGRATE, Vaughan served as chief marketing officer at UBM Tech where, under his leadership, the company reinvented its marketing approach and developed integrated programs and services to serve business and technology professionals and the marketers trying to reach them. Vaughan also held publishing, marketing services and sales leadership roles for the media powerhouse. Additional experience includes executive roles at Centricity Software and Fibermux, both high-growth tech firms. Vaughan will report to Jeremy Bloom, President & co-founder of INTEGRATE.
"We're doing things at Integrate that haven't been done before and we want that approach reflected across our executive team," said Jeremy Bloom. "Scott brings passion and a diverse marketing perspective that will create new opportunities for how we engage and work with our growing customer base, partners and the industry."
"Joining the Integrate team will give me the opportunity to utilize my hands-on experience and empathy for the challenges marketers face when it comes to direct accountability for revenue, relationships and results," said Vaughan. "In today's digital economy, the role of the marketer has never before been as critical and measurable. Integrate is one of the few ad tech providers that has a deep understanding of the difficulties that come with capitalizing on the dynamic feed of real time data across integrated communication channels."
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