|[September 15, 2013]
OpenX Sells Open Source Ad Serving Product
LOS ANGELES --(Business Wire)--
OpenX Technologies, Inc. (OpenX), one of the world's leading providers
of digital and mobile advertising technology, today announced that it
has completed the sale of all its interest in its legacy open source ad
serving product, OpenX Source (News - Alert). The buyer is a team led by Andrew Hill,
one of the code's original developers who will operate the open source
project under the name Revive Adserver. Moving forward, the acquirer
will manage and further develop the product to meet the needs of the
diverse publishers who rely on it.
OpenX will continue to focus on both its market-leading OpenX Ad Server,
the proprietary enterprise ad serving technology used by many of the
comScore (News - Alert) 500 publishers, and on the OpenX Ad Exchange, its global
Real-Time Bidding marketplace. In completing the sale, OpenX has
committed the product to a respected teamand passionate supporters of
the open source movement and the technology. They look forward to
continuing to provide free ad serving technology to the large community
for which this product has proven valuable.
Terms of the sale were not disclosed. Additional information on the new
platform can be found at: http://www.revive-adserver.com/
OpenX is a global leader in digital and mobile advertising technology.
OpenX's vision is to unleash the full economic potential of digital
media companies. OpenX solutions provide a unique Software as a Service
platform by combining ad serving, an ad exchange, which includes Supply
Side Platform technology, and content valuation.
OpenX Technologies, Inc., a wholly owned subsidiary of OpenX Software
Ltd., is based in Los Angeles and is backed by leading investors
including Accel Partners, Index Ventures, SAP Ventures, and Samsung (News - Alert)
Venture Investment Corporation.
For more information, please visit www.openx.com
OpenX is a trademark of OpenX Limited.
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