TMCnet News

BRP asserts its leadership in innovation with my14 SEA-Doo and CAN-AM line-ups
[September 15, 2013]

BRP asserts its leadership in innovation with my14 SEA-Doo and CAN-AM line-ups


VALCOURT, QC, Sep. 15, 2013, 2013 (Canada NewsWire via COMTEX) -- -- BRP is set to transform the PWC industry with 2014 Sea-Doo Spark model -- PLUS! 2014 Can-Am Spyder RT with a completely new Rotax 1330 ACE in-line triple engine and six-speed transmission -- PLUS! All-new four-seat 2014 Can-Am Commander MAX 1000 model and the mud-ready Can-Am Maverick 1000R X mr side-by-side vehicle -- PLUS! 2014 Can-Am Outlander 6x6 ATV model BRP today unveiled at its semi-annual sales meeting held in Orlando, Florida, its 2014 model year Can-Am and Sea-Doo product lines that will assert its leadership in innovation.



More than 2,500 people representing 99 countries witnessed the unveiling of the all-new Sea-Doo Spark watercraft, the all-new Rotax 1330 ACE engine for the Can-Am Spyder RT roadster, the all-new four-seat Can-Am Commander Max 1000 and mud-ready Can-Am Maverick 1000R X mr side-by-side vehicles as well as the Can-Am Outlander 6x6 ATV.

"BRP teams have really come together to demonstrate their capacity to innovate and contribute again to foster the strong reputation of our Sea-Doo and Can-Am brands," said José Boisjoli, president and CEO.


"I am confident that with the new Sea-Doo Spark models we can recreate the golden years of the PWC in markets worldwide with cleaner, more fun, more affordable and easier-to-use watercraft." "The Can-Am brand has become one of the strongest brands in the industry since its revival in 2006. We have made tremendous strides with our on- and off-road products," concluded Boisjoli.

Sea-Doo BRP continues the legacy of paradigm shifting the watercraft industry with a fun, more affordable, easier-to-use and more fuel-efficient watercraft. Powered by the new Rotax 900 ACE in-line three-cylinder engine, the Sea-Doo Spark watercraft is compact, designed with an all-new Exoskel architecture consisting of a lightweight, durable and recyclable Polytec material, making it easy to manoeuvre and extremely playful. The most accessible new watercraft on the market, the 2014 Sea-Doo Spark PWC, costs nearly 40% less than its closest competitive model(1) and is the most fuel-efficient watercraft in the industry(2).

"I am convinced we will expand our market leadership in North America with our 2014 Sea-Doo line-up by attracting new customers and capturing our existing customer base," said Yves Leduc, vice-president and general manager, North America division. "The Sea-Doo Spark model makes possible right now every family's dream of great days on the water." The new Sea-Doo line brings a burst of fresh colours with many trend-setting options that will excite the most selective rider looking to enter the watercraft market and wanting to personalise it. It offers a playful experience on the water, accommodating up to 2 or 3 people, making it perfect for young families. Its light weight also means it is easy to tow.

"On the international side, the new Sea-Doo Spark models should reach out to a much wider base of younger customers," said Chris Dawson, vice-president and general manager, International division. "With the addition of the Spark model, we now have indisputably the most complete line-up in the industry. We are confident that we will see a Sea-Doo wave around the world." The complete 2014 Sea-Doo line-up features a watercraft for every rider style and experience level. The Sea-Doo GTX Limited 215 model joins the luxury segment and becomes the most powerful, non-suspended model in that category. BRP remains the only manufacturer to offer the industry's exclusive Intelligent Brake & Reverse (iBR) system in every watercraft category. BRP's exclusive iBR technology offers riders more peace of mind with a braking system that allows them to stop up to 30 m (100 feet) sooner than any competitive PWC(3).

Can-Am BRP also unveiled innovations on the roadster line-up. The 2014 Can-Am Spyder RT roadster receives a new Rotax 1330 ACE in-line triple engine mated to a new six-speed transmission (available in manual and semi-automatic versions). BRP gave the Spyder RS line key updates to improve driver and passenger comfort, and sport-performance of the RS-S model, too. The ST model has new sporty-looking side panels that are designed to enhance airflow and rider/passenger comfort, in addition to optimized engine performance.

"The new Rotax 1330 ACE engine totally changes the personality of the Can-Am Spyder RT roadster. The efficiency of the ACE engine provides a maximum fuel range of up to 250 miles (400 km), lowers the cost of ownership and generates 40 percent more lower-end torque," added Leduc.

In terms of innovations to the Can-Am side-by-side line-up, BRP introduced the all-new four-seat Can-Am Commander MAX 1000 model, which features the proven 976cc Rotax V-Twin engine, class-leading ergonomics and industry-exclusive, dual-level cargo box.

BRP introduces the 2014 Can-Am Maverick 1000R X mr. This newest member of the Can-Am Maverick line of side-by-side vehicles is based on the powerful two-seat Maverick 1000R model, but wears its own mud-specific features to help it dominate the mud hole and the competition.

BRP's Can-Am ATV line-up now includes a revolutionary, purpose-built model for ATV enthusiasts who believe that "Work is Play". Based on the G2 (Generation 2) Can-Am Outlander ATV platform, the new Can-Am Outlander 6X6(4) vehicle features industry-leading power and capacity in order to provide a no-compromise utility ATV application. This new model features the industry-leading 82 hp Rotax 1000 V-Twin engine.

"We believe we are well positioned to bring new customers and entice existing fans with the 2014 Can-Am line-up. From the increased sportiness of the Spyder RS-S model to the expansion of our Commander side-by-side and the utility segment with innovations such as the Can-Am Outlander 6x6 model, developed in our Finnish facility," concluded Dawson.

For more information on the new Can-Am and Sea-Doo line-ups, please visit brp.com.

About BRP BRP (TSX:DOO) is a global leader in the design, development, manufacturing, distribution and marketing of powersports vehicles.

Distributed in 105countries, its portfolio of brands and products includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am all-terrain and side-by-side vehicles, Can-Am roadsters, Evinrude outboard engines, as well as Rotax propulsion systems. BRP employs approximately 6,800people worldwide.

(1)Source: Based on US Manufacturer Suggested Retail Price announced on competitors' websites (2) Based on BRP internal testing and information on competitors' websites (3) Based on BRP internal testing. Traveling at 50 mph (80.47km/h).

(4)The Can-Am Outlander 6X6 1000 XT ATV will be available for sale in International markets as a 2014 model beginning in the spring of 2014.

North American availability begins later in the summer of 2014 as a 2015 model.

Some models, equipment and accessories may not be available in all countries.

www.brp.com @BRPnews Ski-Doo, Lynx, Sea-Doo, Evinrude, Rotax, Can-Am, Spyder, E-TEC, Spark, ACE, Exoskel, Polytec, iBR, Commander, Maverick, Outlander, XT, MAX, X, RT, RS, RS-S, ST and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. All other trademarks are the property of their respective owners.

SOURCE BRP To view this news release in HTML formatting, please use the following URL: http://www.newswire.ca/en/releases/archive/September2013/15/c7337.html SOURCE: BRP For information: Johanne Denault Manager, Corporate Communications Tel: 450.532.5173 [email protected] For product information: Canada & U.S.: Chaz Rice Manager, Media and Public Relations, Can-Am Tel: 450.532.5120 [email protected] Tim McKercher Public Relations, Sea-Doo Tel: 321.409.0519 [email protected] International: Marc R. Lacroix Marketing Director, International division Tel: 450.532.5023 [email protected]

[ Back To TMCnet.com's Homepage ]