Health Media Network Appoints New Chief Revenue Officer
Sep 16, 2013 (Close-Up Media via COMTEX) --
Health Media Network, a digital point-of-care media company, has hired Joe Petrosino as its new Chief Revenue Officer.
Effective immediately, Petrosino takes over to build on HMN's sales and marketing expertise, working directly with health care marketers and their agencies.
"Joe is an entrepreneurial digital media executive with proven success in building and leading high-performing sales and marketing organizations that accelerate monetization, elevate company stature and drive enterprise value," said Christopher Culver, president and CEO of HMN. "He is accomplished in commercializing digital revenue streams within multi-media corporations. For our advertisers and content partners, that means expanded world class talent and seasoned experience managing the type of rapid organic growth HMN has undergone."
According to a release, before joining HMN, Petrosino was senior vice president of Pharmaceutical Advertising Sales for Lifescript, a website dedicated to women's health. Prior to that, he served as senior vice president of Advertising Sales and Marketing for Healthline Networks. At Healthline, he scaled Healthline's nascent digital media business by building and leading a cross-functional advertising sales organization, establishing a strong brand identity, diversifying the product mix and leveraging industry relationships to execute strategic partnerships with health marketers. Under his leadership, Healthline realized exponential annual advertising revenue growth and earned Deloitte Fast Technology 500 rankings of #54 in 2010 and #75 in 2011.
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