|[September 16, 2013]
WideOrbit Announces More Than 1,000 Radio Stations Live on WO Traffic
SAN FRANCISCO --(Business Wire)--
Inc., the leading provider of advertising
management software for media companies, is pleased to announce that
more than 1,000 radio stations are operating on WO
Traffic, the company's leading advertising sales, traffic and
Traffic is the backbone of a radio station. WO
Traffic manages advertising sales order entry, through to
revenue and inventory management, accounting and credit management,
invoicing, payments, reconciliation and reporting. A scalable,
enterprise-wide system, WO
Traffic allows broadcasters to manage multiple stations, markets
and groups from a single system and delivers extraordinary visibility
and control at all levels of a radio broadcast business.
Traffic for Radio was first commercially installed in March
2004. Entercom Communications became an early adopter partner and was
the first radio station to go live on a WO
Traffic system specifically customized for radio in December
2005. Today, Entercom has more than 100 stations in 23 markets live on
an integrated WideOrbit
solution that includes WO
CRM, a comprehensive account management system and WO
Analytics, a dynamic, turnkey, business analytics solution.
"We chose WideOrbit
for a number of reasons back in 2005. One of their strengths was their
Sales Management approval and reporting abilities," said John Graefe,
Vice President of Information Technology at Entercom
Communications. "WideOrbit has been a great partner in listening to
our feedback and working with us in developing to our needs.
Consolidating all of our stations in one database has really put us in a
position to take advantage of corporate reporting and analytical tools."
By the end of 2008, nearly 400 radio stations were operating on WO
Traffic, including 46 stations owned and operated by Midwest
Communications, a leading radio broadcasting company based in
Wausau, Wisconsin. Today, Midwest
has 62 radio stations that span 14 markets across the U.S. live on an
integrated solution of WO
Traffic and WO
Automation for Radio, WideOrbit's
leading radio automation system. In addition, Midwest
is currently installing WO
Media Sales, WideOrbit's
comprehensive sales management solution, across all of its stations.
Communications Family congratulates WideOrbit
on reaching this notable milestone," said Paul W. Rahmlow, Chief
Financial Officer for Midwest
Communications. "We are pleased to have such a professional and
dynamic company like WideOrbit
as part of our team. We look forward to growing with WideOrbit
into the future."
Communications, a leading radio broadcaster headquartered in
Camarillo, California, owns and operates 99 radio stations, with 61
stations in the nation's top 25 markets, and 29 in the top 10. Salem
has been a client since May 2012 and one of its Detroit stations was the
1,000th station to go live on WO
"We were happy to learn that one of our stations in Detroit represented
such an important milestone achievement for WideOrbit,"
said Evan D. Masyr, Senior Vice President and CFO at Salem
Communications. "Before the end of this year, we will reach a
milestone of our own when the roll-out of WO
Traffic to Salem's
entire station group is complete. It is reassuring to be partnered with
a company that is enjoying such success while being committed to our
success, as well."
"I'm extremely proud of our radio team for helping us reach this
significant milestone," said Eric R. Mathewson, Founder and CEO of WideOrbit.
"We owe a lot to clients like Salem,
Communications who provide us with the continuous feedback that
inspires us to develop better products for our users and for the
is the leading provider of advertising management software for Media
provides innovative, proven solutions for managing the business of
broadcast and cable operations - from proposal to order, scheduling to
automation, billing and aging. WideOrbit
has been helping clients since 1999, delivering high ROI, greater
efficiencies and revenue optimization. More than 2,500 Television
stations, Radio stations and Media Networks around the globe use WideOrbit
Traffic software with another 3,200+ stations on WideOrbit
Radio Automation platforms. WideOrbit
software manages more than $20 billion in advertising revenue annually.
Clients include: Astral
Square Garden, Meredith
Television Group, Tribune,
Entertainment Sports, Univision
and more than 300 other major media organizations. WideOrbit
is headquartered in San Francisco, with offices in Seattle; Denver;
Dallas; Birmingham, AL; Agawam, MA; and Melbourne, Australia.
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