Excitement Builds Ahead of Spikes Asia Awards as Final Shortlists Released
(JCN Newswire Via Acquire Media NewsEdge)
Singapore, Sept 17, 2013 - (ACN Newswire) - The final day of Spikes Asia is now underway as well as preparations for tonight's awards, which will see the 2013 winners unveiled and honoured.The final shortlists have today been released revealing that 68 have been shortlisted in Film Craft, 77 in Print & Poster Craft, 7 in Creative Effectiveness and 12 in Integrated. The 10 juries have now whittled down 4,832 entries to arrive at a total of 833 shortlisted entries.Today's programme will see Formula One Champion Sir Jackie Stewart taking to the stage later, when he discusses with Ogilvy & Mather's Fergus Hay his personal creativity and influence on the way F1 racing has developed. This morning has seen the jury presidents take to the stage in a series of President's Addresses which have tackled topics such as connective campaigns that engineer social change and the role that creativity has played in shaping our world.In other content streams, the newly launched TechTalk sessions have been taking place throughout the Festival with today's itinerary including 'Bringing the Showroom Experience into Consumer's Hands with 3D Mobile Ads', led by Amobee, and 'Using Consumer Behaviour Milestones for Effective Marketing', which is being discussed by Accuen's General Manager of APAC, Matt Harty. TechTalk sessions have been brought to Spikes to offer delegates a deeper understanding of innovation at the intersection of technology and creativity.Across three days Festival delegates have been able to view the new and inspiring work that has come out of the Asia Pacific region with exhibitions and screenings of the shortlisted work. Other areas within the Festival venue have included the new Production Zone which has seen production companies showcasing the latest production and post-production solutions as well as studio equipment, whilst Innovasia, Spikes Asia's technology zone, has been bustling with attendees learning and interacting with the products that are transforming the advertising and communications industry. Today has seen the end of the Young Spikes competitions and the beginning of the judging processes. 62 competitors have taken part across four competitions and now wait to see which team's work has been judged the best and who will return to their agencies with a winning gold medal. The winners will be honoured on stage at tonight's awards and their entry showcased to the audience of over 1000 industry members. The winner of the new Student Creative Award for Print will also be revealed during the ceremony, from 120 entries a shortlist of 8 is now being exhibited at the Festival ahead of tonight, when the winning student will collect their award.All of the shortlists are now available to view online and later this evening, as the awards draw to a close, the 2013 winners will also be present on www.spikes.asia.About Spikes AsiaThe Spikes Asia Festival of Creativity, celebrating and inspiring Asia-Pacific creativity in advertising, takes place at Suntec City, Singapore, 15-17 September 2013. Building on the illustrious Spikes Asia Awards, the Spikes Asia Festival is a collaboration between Cannes Lions and Haymarket. The Festival provides the region's growing creative communications industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world.The Festival offers an engaging programme of seminars and workshops focusing on creativity and learning. In addition, there are exhibitions of creative work from Asia, evening networking events and the exciting Spikes Asia Awards Ceremony which celebrates and rewards creative excellence in communications.The Spikes Asia Awards are the region's oldest and most prestigious awards for creative advertising. They reward the best entries in Film, Print, Outdoor, Radio, Digital, Direct, Promo & Activation, Media, Design, Film Craft, Print & Poster Craft, Integrated, Mobile and PR. For more infomation, please visit www.spikes.asia.Follow Spikes Asia on: Twitter | Facebook | YouTube | LinkedIn | Google+Contact: Amanda Benfell,
Head of PR & Press
Spikes Asia Festival of Creativity
Tel: +44-20-3033 4000
www.spikes.asiaCopyright 2013 ACN Newswire. All rights reserved.
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